Who
Color's Experts for 40 Years
For over 40 years, PBF has carved out an exclusive role for itself in the niche of products related to color with a range of treatments, exclusive lines and collections with extraordinary performances.
The mission of Professional by Fama is to support every professional in the field with the necessary tools to offer a complete service, made up of advanced skills and product performance, born from an all-Italian taste.
Art and Color: Vision&Mission
Research, development and the high quality of the raw materials used for the formulas are the foundation and goal of every project. Developing over 100 new formulas on average every year, Laboratori Professional by Fama are at the cutting edge in terms of the production of highly scientific hair colour and beauty technologies. With its extensive distribution system and international sales network, PBF is able to satisfy all requirements and meet the highest commercial standards, guaranteeing its expertise and assistance with a top-level service in over 30 different countries. With formulas certified by accredited universities and its low environmental-impact products, PBF is committed to ensuring the wellbeing of both people and the planet: our hair products aim to contribute to our own personal beauty as well as that of the entire world.
The Colorist's Brand
The company’s core business is color: the colorist’s Brand offer consists of a over 200 shades portfolio formulated in the internal Research and Development laboratory, to which are added specific lines for hair, scalp and style care, created to enhance each cosmetic color starting from its particular need. The company has enclosed in an efficient and integrated production system the creativity typical of Made in Italy to reach its colourists around the world through a highly specialized educational path, designed to increase the competence and turnover of the PBF Salons.
Product, service & commitment
Sustainability
We have chosen a business model capable of reconciling the company’s business goals with its social and environmental ones, ensuring that we fully respect animals, our Planet and its people in action we take.
Respect for the environment and for people
Thanks to an extremely state-of-the-art plant, we have decided to drastically reduce our environmental impact.
Today, Professional by Fama has taken an important step towards pursuing a sustainable future. We have decided to use only green energy from renewable sources for our business, choosing the South Tyrolean provider Alperia as our supplier.
Thanks to the renewable energy used, we contribute significantly to creating the basis for a sustainable future, safeguarding natural resources and reducing CO₂ emissions.
Our Packs are 100% recyclable.
Certified quality
Guided by our Research & Development laboratory, for some time now we have been working on a project designed to reassure our consumers about the level of irritation caused by our products, attesting that the PBF color has been declared dermatologically tested and non-irritating.
Rispetto per l’ambiente e per l’uomo
Grazie ad un impianto estremamente all’avanguardia abbiamo deciso di ridurre drasticamente l’impatto ambientale.
Oggi Professional by Fama ha compiuto un importante passo per un futuro all’insegna della sostenibilità. Abbiamo deciso di utilizzare, per la nostra attività, esclusivamente energia verde prodotta da fonti rinnovabili, scegliendo come fornitore il provider altoatesino Alperia.
Grazie all’energia rinnovabile utilizzata contribuiamo in modo significativo a creare le basi per un futuro sostenibile, salvaguardando le risorse naturali e abbattendo le emissioni di CO₂.
I nostri Pack sono 100% riciclabili.
Our numbers
30.000
Salons served in over 40 countries worldwide.
COLLABORATORS
+ 50 EMPLOYEES
+ 50 TECHNICAL AND STYLE CONSULTANTS
RESEARCH & DEVELOPMENT LABORATORIES
+ 200 NEW FORMULAS DEVELOPED ON AVERAGE EVERY YEAR
PRODUCTION
ACADEMY
