Color's Experts for 40 Years

For over 40 years, PBF has carved out an exclusive role for itself in the niche of products related to color with a range of treatments, exclusive lines and collections with extraordinary performances.
The mission of Professional by Fama is to support every professional in the field with the necessary tools to offer a complete service, made up of advanced skills and product performance, born from an all-Italian taste.

Art and Color: Vision&Mission

Research, development and the high quality of the raw materials used for the formulas are the foundation and goal of every project. Developing over 100 new formulas on average every year, Laboratori Professional by Fama are at the cutting edge in terms of the production of highly scientific hair colour and beauty technologies. With its extensive distribution system and international sales network, PBF is able to satisfy all requirements and meet the highest commercial standards, guaranteeing its expertise and assistance with a top-level service in over 30 different countries. With formulas certified by accredited universities and its low environmental-impact products, PBF is committed to ensuring the wellbeing of both people and the planet: our hair products aim to contribute to our own personal beauty as well as that of the entire world.

High-performance solutions, recognised at global level as being emblematic of Italian savoir faire. The PBF collection consists of a complete range of treatments, products and services designed to enhance colour when styling and treating hair. Our mission is to harness the skills of our talented professionals, helping them to provide top quality services. This is why every day we carry out in-depth research, analysis and studies to test technical solutions and innovative tools in synergy with the most important users of our products: hair stylists.

Our History

Professional By Fama was founded in 1981 by two forward-thinking entrepreneurs, Stefano Fadda and Dario Capillupo, whose idea was to promote hair care at professional level. Almost 40 years later, Professional By Fama continues to support professional stylists in their daily work, providing all their tools and hair products so they can give full vent to their creative flair.

The Colorist's Brand

The company’s core business is color: the colorist’s Brand offer consists of a over 200 shades portfolio formulated in the internal Research and Development laboratory, to which are added specific lines for hair, scalp and style care, created to enhance each cosmetic color starting from its particular need. The company has enclosed in an efficient and integrated production system the creativity typical of Made in Italy to reach its colourists around the world through a highly specialized educational path, designed to increase the competence and turnover of the PBF Salons.

Product, service & commitment

Sustainability and certified quality

PBF is part of the LifeGate project, which produces and commercializes exclusively Zero Impact® renewable energy. The project consists of supporting people and companies in reducing and compensation their carbon dioxide emissions, contributing to the protection and replanting of forests in Italy and around the world.

Respect for the environment and workers

Our formulas are certified by the most prestigious accredited Italian university institutions, of low environmental impact. The production site can count on a cutting edge purification plant that treats waste water and production, laboratory and packaging residues. Thanks to an inverse osmosis plant, the water used in the production of our products is completely demineralized and purified for a better result of the final product.

Good manufacturing standards

We are certified under the UNI EN ISO 22716 standard, which defines Good Manufacturing Practises for cosmetic products on an international level. This consists of the practical development of the concept of quality assurance through the description of the activities of the production based on solid scientific assessment and risk evaluation.