AN EDUCATIONAL PROGRAM TO EXCEL AND PROMOTE GROWTH

OUR PHILOSOPHY

Promote the growth, adaptability and long-term success of our partners.
Continue to learn to enrich personal and professional development and open doors to new opportunities.

We have created a program of seminars for 2023 that are able to meet every need. These are events for discovering the world of Professional by Fama, technical training courses to enrich skills and become specialized in the area of color, and style seminars with inspiring content so that you can keep up to date with fashion trends and develop new creative ideas for use in the salon.

DISCOVERYPBFWORLD

Events for learning about the company and the Professional by Fama product lines.

Explorer

WHAT IT’S FOR

An event for learning about the company and the Professional by Fama products.

WHAT HAPPENS

There will be an overall presentation of the company and demonstration of product performance by observing the results on a model

DEDICATED TO

New distributors and hairstylists who want to learn about our products, technologies and work methods.

METHOD AND DURATION

Observational session lasting 2 hours.

START UP

WHAT IT’S FOR

A day for learning about the technologies and testing the performance of the Professional by Fama lines. The aim is to accurately convey the advantages of both professional and resale products, to lay the foundation for success of the colorist.

WHAT HAPPENS

Clear and detailed explanations will be given during theoretical and practical sessions in the classroom so that participants can understand the unique features of the products.

DEDICATED TO

Hairstylists who want to discover and test the characteristics of the Professional by Fama lines.

METHOD AND DURATION

1 day of theoretical and practical learning, from 10 a.m. to 4 p.m. in the classroom. A 2-hour webinar on request.

TECHNICALFUNDAMENTALAND SPECIALIST

Courses that help to enhance your knowledge of the world of color, so that you can become established as an expert colorist.

COLOR EXPERT

WHAT IT’S FOR

A training course for understanding the range of opportunities offered by the Professional by Fama technical color system and for cultivating customer loyalty through an array of complementary services in order to establish yourself as the premier colorist in your region and increase business value in the technical area.

WHAT HAPPENS

Two days during which fundamental topics such as colorimetry and the exclusive Chromacubes color system will be tackled, as well as practical sessions designed to master the methods behind the most frequently used technical services, encompassing everything from coloring to maintenance.

DEDICATED TO

Salon technician managers, expert hairstylists and staff who want to acquire skills so that they can become specialized in the area of color.

METHOD AND DURATION

2 days of theoretical and practical learning, from 9.30 a.m. to 4.30 p.m.

HAIRCHROMIA

WHAT IT’S FOR

An up-to-date interactive course for understanding how to develop the concept of seasonal color analysis in the salon through practical demonstrations of technical services and personalized color combinations.

WHAT HAPPENS

Training sessions where different topics will be covered in order to acquire skills for creating total looks based on seasonal color analyses. These include: choosing color and hair styles, outfits and make-up by analyzing and identifying a customer’s color season; achieving color and styling techniques and creating harmonious combinations and shapes that enhance the customer’s personality. Digital sessions for updates on seasonal trends.

DEDICATED TO

Expert hairstylists who wish to set themselves apart in terms of competence and creativity, providing customers with a complete service that takes care of their whole image.

METHOD AND DURATION

2 weekends in the classroom, one in the first half of the year, the other in the second half of the year. Two webinars, one in the first half of the year after the first session in the classroom, and the other at the end of the course. From 9.30 a.m. to 4 p.m.

BLONDHER SPECIALIST

WHAT IT’S FOR

Acquiring information on the BLONDHER product range, its characteristics and advantages for safely treating all types of blonde hair. How to determine tones, manage the technical difficulties of blondes and find the optimal products and techniques to achieve and maintain perfect lightening, while safeguarding hair structure.

WHAT HAPPENS

One day full immersion into the world of blondes, to discover the mechanisms of action of BLONDHER products, build confidence in selecting the right product for the desired result and correct application method and acquire proficiency in the two new lightening methods.

DEDICATED TO

hairstylists who wish to enhance their skills concerning blonde hair through knowledge and acquiring work methods, new lightening, decolorizing and toning techniques.

METHOD AND DURATION

1 day of theoretical and practical learning, from 9.30 a.m. and 4.30 p.m.

CREATIVITY,INSPIRATIONSAND TRENDS

Seminars that stimulate creativity and keep you continuously updated on fashion trends, enabling your growth and setting you apart from the crowd.

FASHION COLLECTIONAW/SS

WHAT IT’S FOR

To enrich the list of services provided with new, trend-setting cutting, coloring and styling options that are commercially valid. Full immersion into the collection to learn about current trends and discover the tips and tricks from international fashion shows that can be implemented in your salon right from day one.

WHAT HAPPENS

There will be a presentation of the collection on mannequins, featuring a step-by-step explanation of cutting techniques on a dedicated platform and details on color with information on formulas and application techniques. The following day will involve step-by-step practical exercises, replicating the cuts on mannequins.

DEDICATED TO

Expert hairstylists who are continuously searching for new ideas so that they can offer their customers stylish new looks.

METHOD AND DURATION

2 days, visual and practical on mannequins, from 9.30 a.m. to 4.30 p.m.

BACKSTAGE EXPERT

WHAT IT’S FOR

Training course for acquiring skills and specializing in backstage work at artistic, musical, film and fashion events. Opportunities to increase the media profile of your salon and your work.

WHAT HAPPENS

Theoretical and practical instruction will be given by an expert in the sector, Paolo Demaria, who for years has been responsible for the make-up and styling of artists during events.

DEDICATED TO

Expert and ambitious hairstylists involved in this type of inspiring, unique work.

METHOD AND DURATION

3 days divided into a double session (Sunday and Monday) and a single session (Monday), from 9.30 a.m. to 4 p.m

CUT&STYLE SPOILER

WHAT IT’S FOR

Two days in which to immerse yourself in the world of styling, which provide inspiration and technical skills for creating contemporary looks that are ideal for every occasion.

WHAT HAPPENS

Demonstrations and practical sessions will be given on cutting techniques and step-by-step styling on mannequins, with information on textures, volumes and braids that can be personalized according to the customers’ needs in perfect harmony with new trends.

DEDICATED TO

Expert hairstylists who like to keep updated on new cutting and styling techniques.

METHOD AND DURATION

Two days of observational and practical sessions, from 9.30 a.m. to 4.30 p.m

SOCIAL MEDIASALON IMAGE

WHAT IT’S FOR

Social platforms are the main vehicle today for communication and promotion. During this day, recommendations will be provided on how to create the ideal looks to post on the salon’s social pages to enhance visibility and increase business.

WHAT HAPPENS

An expert hair influencer will guide participants, offering suggestions for creating attractive images; a social media expert will demonstrate how to manage pages and create posts, stories and reels using practical examples.

DEDICATED TO

Hairstylists and social media managers of salons

METHOD AND DURATION

Two days of observational and practical sessions, from 9.30 a.m. to 4.30 p.m.

TAILOREDCONSULTING

Appointments in the salon tailored to the needs of the hairstylist.
On request

SALON GROWTH

One day or several days of consultancy in the salon aimed at developing services and gaining extensive knowledge of the Professional by Fama line of products.

METHODS

One-to-one with a PBF trainer

QUESTION & ANSWER

Digital technical support on the methods of use and characteristics of the Professional by Fama products.

Methods

Digital or by telephone with an area trainer.

SALON TRAINING DEMO

Demonstration and practical tests of new products in the salon.

Methods

One-to-one with a PBF trainer.