WE ARE
THE BRAND FOR THOSE WHO LOVE COLOR.
Over 200 shades inspired by Italian art and beauty. An inclusive palette designed for every style, identity, and personality—beyond age, background, or gender.
Color is our language: free, authentic, powerful.
For hairstylists, it’s an invitation to be bold, experiment, and create unique connections with every client.
OUR MISSION
To help every professional and every client express themselves freely, with innovative, high‑performance products designed to enhance every individual beauty.
OUR VISION
To be the boldest and most creative hair‑color brand.
To build an open, inclusive, and inspiring community where everyone can feel represented and become the protagonist of their own story.
Art and Color: Vision&Mission
Research, development and the high quality of the raw materials used for the formulas are the foundation and goal of every project. Developing over 100 new formulas on average every year, Laboratori Professional by Fama are at the cutting edge in terms of the production of highly scientific hair colour and beauty technologies. With its extensive distribution system and international sales network, PBF is able to satisfy all requirements and meet the highest commercial standards, guaranteeing its expertise and assistance with a top-level service in over 30 different countries. With formulas certified by accredited universities and its low environmental-impact products, PBF is committed to ensuring the wellbeing of both people and the planet: our hair products aim to contribute to our own personal beauty as well as that of the entire world.
OUR VALUES
SUSTAINABILITY, MORE THAN JUST A WORD
We are responsible for the world we live in.
Since 2024, we have partnered with Ogyre to recover 9,000 kg of plastic from the oceans and support local fishing communities.
Since 2021, we have been helping those most in need through Progetto Arca and, from 2024, with a new initiative dedicated to supporting women and children in difficulty in Milan.
Creating beauty also means taking care.
TECHNOLOGY + HEART = OUR METHOD
Every product is developed in a state‑of‑the‑art facility, with processes designed to reduce water consumption, use renewable energy, and adopt Km0, recycled or recyclable packaging.
We innovate with both conscience and intention.
QUALITY YOU CAN FEEL, SAFETY YOU CAN SEE
Our Research & Development laboratory is at the heart of our commitment to creating safe, high‑performing products. Our formulas are 90% vegan and dermatologically tested.
Every product is designed to be effective, safe, and gentle on both the scalp and the environment.
CERTIFICACIONES QUE HABLAN POR SÍ SOLAS
Nuestro Sistema de Gestión de la Calidad supervisa cada proceso de la empresa, garantizando altos estándares y una mejora continua.
ISO 9001: calidad constante e innovación continua
ISO 22716: buenas prácticas de fabricación cosmética reconocidas internacionalmente
Porque para nosotros, la excelencia es el estándar mínimo.
Our numbers
30.000
Salons served in over 40 countries worldwide.
COLLABORATORS
+ 50 EMPLOYEES
+ 50 TECHNICAL AND STYLE CONSULTANTS
RESEARCH & DEVELOPMENT LABORATORIES
+ 200 NEW FORMULAS DEVELOPED ON AVERAGE EVERY YEAR