Color's Expertsfor 40 Years

For over 40 years, PBF has carved out an exclusive role for itself in the niche of products related to color with a range of treatments, exclusive lines and collections with extraordinary performances.
The mission of Professional by Fama is to support every professional in the field with the necessary tools to offer a complete service, made up of advanced skills and product performance, born from an all-Italian taste.



Each Professional by Fama product is formulated to support hairdressers in their daily work.
A COMPLETE PORTFOLIO for professional coloring with permanent, demi-permanent and direct colors and a lightening system, that allows the hairstylist to create any look.
A range for hair care and styling, IN SALON AND AT HOME, which integrates perfectly with the color service and helps support resale.

Color chart

Did you ever happen to make a color that wasn’t what your customer had in mind? Have you ever thought that in order to understand a woman’s wish you need precise, technical and visual guidance? Have you ever tried to show the color result on the customer’s head directly so any doubts about the final effect are avoided?

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Thanks to the participation of International Special Guests you can motivate, inspire and innovate your portfolio and that of your team with the latest global innovations.

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