SWAG is not just a collection, it’s a manifesto of expression.
Dedicated to those who dare to reinvent themselves,
SWAG turns hair into an accessory that speaks about you before you say a word.
LET YOURSELF BE INSPIRED
BY THE SHADES THAT DEFINE
YOUR CHARACTER!
From bold tones that shout rebellion to soft shades that whisper elegance, each color is a journey into your uniqueness.
Who do you want to be today?
Discover the color that tells your story.
PINK ISN’T PUNK
Cut & Styling
A combination of words to describe a "FRINGE-TUFT STYLE."
Longer than the classic fringe, shorter than a side tuft, it can be worn both to the side or with a center part. The FRINGE-TUFT STYLE is appreciated for its versatility, able to adapt perfectly to different lengths and face shapes. The long-cut line with layering at the back gives shape and lightness, while the front features a soft graduation without excessive contrasts, maintaining fullness and enhancing the face’s morphology.
Color
Positive vibes of blush pink paired with extremely natural beige tones. Perfect for those who want to express their personality without compromise, with a hint of color and a timeless, refined allure.
BEAT
9.31
BEAT
7.31
BEAT
10.62
PEACH TWIST
Cut & Styling
80s-inspired look.
Reimagined with a modern twist, loved by icons like NATHALIE EMMANUEL and HALLE BERRY.
A cut that combines graduation at the bottom and layering at the top, designed to enhance curls with varying volumes and lengths.
Color
The hair defies gravity, pushed by an explosion of peachy tones.
The shades intertwine, creating depth and shimmering luminosity.
A perfect hue for those who want to express a relaxed and timeless elegance. We celebrate vitality and positive energy.
BEAT
8.42
BEAT
7.47
BEAT
5.74
REBEL FLAME
Cut & Styling
Medium-short look inspired by PATTY SMITH and JANE FONDA.
An uneven cut at the top, shorter compared to the underside. A blend of different lengths that find harmony in an apparently messy style, but in reality, it’s perfectly balanced.
Color
An intense and dynamic color that combines the depth of dark tones with the intensity of fiery red. The red highlights, precisely placed, add movement and character, while the dark base maintains a sophisticated elegance. Perfect for those who dare to stand out with boldness and style.
BEAT
5.62
BEAT
6.6
