The BI COLLECTION concept is based on the coexistence of two elements, two colours that enhance and complement each other, separate but strongly linked to create a powerful, decisive and fascinating visual impact.

The decision to use two colours as a basis for each creation derives from the fact that one brings out the other, and the representative strength of the collection is determined by their harmonious combination.

Even if a third colour can be added and used for a detail, the core of the BI collection remains the expressive power of the two main nuances.

BI is an expression of creativity, audacity and openness to experimentation, which offers the possibility to explore the world of hair colour and fashion.
It’s an invitation to be bold, expressive and to discover the infinite potential of combining two colours.