Professional colour is more than creative expression—it’s one of the strongest assets shaping how clients perceive your salon.
Have you ever considered the untapped potential of clients who only book a cut and blow-dry?
Today, in the average salon, around 40% of clients do not choose technical colour services. Winning over this audience requires a new approach—one that combines outstanding cosmetic performance with total respect for the hair fibre.
Professional by Fama answers this need with Luminity, the first VegetalOK-certified laminating colour, designed to transform a colour appointment into a true beauty treatment.
The Challenge: Shine, Hydration and Zero Compromise
When a client is hesitant about permanent colour or concerned about the aggressiveness of traditional chemical services, compromise is not an option.
What they need is a colour system that delivers rich, long-lasting results while simultaneously providing deep hydration and visible fibre enhancement.
Luminity is the perfect answer.
An ammonia-free, alcohol-free demi-permanent colour cream with a 1:2 mixing ratio, formulated to deliver exceptional cosmetic performance while remaining incredibly gentle on the hair and scalp.
Its non-irritating formula has been validated through in vivo testing conducted by an accredited independent laboratory and contains no animal-derived ingredients.
The Technology Behind the Glow
The exceptional cosmetic performance of Luminity is powered by an advanced combination of innovative technologies.
Dual Pigment Technology
A perfectly balanced blend of direct pigments and oxidative pigments delivers:
- Instant brilliance
- Excellent colour retention
- Consistent colour evolution
- No unwanted tonal shifts over time
- No need for pre-pigmentation
For colour that remains true, vibrant, and beautifully balanced.
Hyaluronic Acid
Hyaluronic Acid forms an invisible protective film around the hair fibre, delivering intense hydration while helping to compact and strengthen the structure from within.
The result is hair that feels healthier, fuller, and visibly more resilient.
Luminescine
A natural phyto-complex derived from the Mullein Flower, Luminescine® captures UV rays and transforms them into visible light directly on the hair fibre.
The result is extraordinary radiance and enhanced light reflection from every angle.
Maximum Flexibility in the Salon
Luminity adapts effortlessly to your way of working.
Cream Texture
When mixed with PBF Activator, Luminity develops a rich, creamy consistency ideal for precise, controlled, and targeted colour applications at the styling station.
Fluid Texture
Combined with PBF Luminity Melting Potion, the formula instantly transforms into a fluid texture.
It adheres perfectly to the hair, without dripping, making it the ideal solution for ultra-fast backwash applications and express colour services.
55 Intermixable Shades
The collection features 55 fully intermixable shades, offering complete creative freedom and limitless customisation.
Highlights include:
Earth Mahogany Series
Inspired by the richness and warmth of natural earth tones, these shades deliver sophisticated depth and multi-dimensional colour results.
Cold & Neutralizing Series
A technical colour family specifically created to neutralise unwanted yellow and orange undertones while delivering clean, cool, contemporary results.
Perfect for creating precise cool-toned looks with total control.
Capture the Light. Expand Your Potential.
Don’t limit your salon to traditional colour services.
With Luminity, you can offer a new generation of colour experiences that illuminate, reconstruct, and inspire confidence—even in clients who have never considered colour before.
Transform every application into a statement of beauty, performance, and care.
