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Professional By Fama

Demipermanent Color

EXTREME SHINE. TOTAL LAMINATION

Unleash new light. Redefine demipermanent color.

An ammonia-free demipermanent color system designed to enhance reflection and unlock total creative freedom. Powered by the laminating effect of Luminity and the performance of Beat micropigments, this technology delivers fast application, revitalized-looking hair, and an extreme boost of natural shine. 

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KEY BENEFITS

Tools to master light

Luminity: Instant Color Lamination

For those who expect more than just color. Luminity combines Hyaluronic Acid and Luminescine to deliver luminous reflections, exceptional cosmetic performance, and mirror-like shine. Hair instantly looks softer, smoother, and more radiant, while color gains depth, intensity, and character.

Beat: Light and Pigment at Record Speed

Who says a liquid color can't deliver coverage? Beat challenges expectations. An ultra-light formula that combines rapid application, extraordinary shine, and effective coverage to create intense reflections and head-turning results in just minutes.

0.0 Shine: The Ultimate Shine Booster

Created for those who dare to push further. Use it on its own as an Extra Shine service or mix it with Beat shades to amplify brightness, depth, and reflections. Because when it comes to shine, you set the limits.

Your Texture. Your Rules

Luminity and Beat adapt to your creativity. Choose a creamier consistency for maximum control or a more fluid texture for fast, dynamic applications directly at the wash station. Because every colorist has their own method, and every technique deserves the right texture.

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