bleaching
THE ART OF LIGHTENING
Total blonde. Maximum integrity.
Up to 9 levels of lift and protection designed to keep up with your creativity. K-PRO and B-PLEX help maintain the hair fiber compact, resilient, and elastic, while Power Bond helps strengthen the hair’s internal bonds during coloring and lightening services. More strength. More control. More freedom to create.
ALL PRODUCTS
KEY BENEFITS
The power of a system. The freedom to choose.
ONE GOAL: NO LIMITS
Every service requires a different approach. Every blonde demands a different strategy. That’s why there isn’t a single formula designed to do everything. Instead, there’s a complete system that gives you the freedom to choose the best path for every result - without compromise and without limitations.
PUSH FURTHER. DO IT SAFELY
K-Pro and B-Plex help protect, strengthen, and maintain the elasticity of the hair fiber during lightening services. For more dramatic lifting and hair that continues to perform at its best.
Essential: The Starting Point for Every Blonde
The universal lightening powder designed to support everyday salon work. Versatile, reliable, and easy to use, it confidently handles classic services, full lightening applications, and traditional techniques. When you need a solid foundation, Essential is always ready to perform.
Velvet: The Softer Side of Lightening
A cream lightener created for professionals seeking comfort, precision, and control. Ideal for sensitive scalps and on-scalp applications, it provides up to 7 levels of lift while maintaining a stable, manageable texture throughout the service. Total blonde, guaranteed.
Plus: When You Need Extra Lift
Not every lightening service has the same ambition. Plus is designed for maximum lift and advanced technical services that demand superior performance. More lifting power means more creative possibilities, even on the most challenging starting bases..
Balayage: Freedom for Freehand Techniques
Compact texture, maximum adherence, and total control. Balayage is designed to support all freehand techniques, allowing precise application without foils. For natural-looking effects, seamless blends, and lightening that follows the artistic movement of the hand.
Toner: The Detail That Completes the Result
Neutralizes unwanted tones, refines color direction, and enhances every blonde with absolute precision. Because the difference between a correct lightening service and an unforgettable blonde is always a great Toner.
High-Lift: Lightens and tones in a single step
Lifts the natural base while refining the tone at the same time, reducing processing steps and optimizing service time. The ideal choice when speed and natural-looking results need to work together.
