Fiber Care
THE ESSENCE OF VITALITY
Nourish the fiber. Unleash silk-touch softness.
Dry hair is more than a surface issue – it’s a structural imbalance that dulls shine and compromises color longevity. The new Let’s Boost integrated system targets the core of dry hair with intelligent hydration technology. It optimizes moisture reserves where the fiber needs it most, restores the lipid barrier, and seals the cuticle. For instantly smoother, heat-protected and ultra-reflective hair.
MORE THAN CARE
1. SMART HYDRATION
Hydration exactly where it's needed most. Powered by Smart Hydration Technology, a prebiotic active derived from beetroot helps rebalance moisture levels, targeting the driest areas of the hair fiber and supporting long-lasting hydration without weighing hair down.
2. LONGEVITY EFFECT
Keep hair looking younger for longer. At the core of every formula is the Baobab Complex, a protective protein system inspired by the Tree of Life. It helps shield the hair from UV rays, pollution, and heat, preserving strength, vitality and healthy-looking lengths over time.
3. HEAT SHIELD & SHINE BOOST
Bring the heat. Keep the shine. Thermally activated leave-in formulas create a protective shield against styling tools up to 230°C. They help tame static, seal split ends and deliver instant mirror-like shine without adding weight.
4. FRIZZ OFF
Humidity doesn't get a vote. A targeted action smooths the cuticle and helps shield the hair from external moisture, delivering up to 72 hours of frizz control and leaving hair silky, fluid, and brilliantly reflective.
THE TOP PICKS
The formulas trusted by top colorists to deeply nourish dry hair, eliminate dullness and create the perfect foundation for flawless styling.
