Semi-permanent color should never limit creativity—it should expand it.
Today’s clients want more than a one-size-fits-all color service. Some want to blend their first grey hairs without committing to permanent color. Others need a luminous refresh between appointments. Many demand flawless toning after lightening services.
Meeting these expectations requires flexibility, precision, and complete creative control.
That’s why Beat was created: an advanced semi-permanent liquid color system designed to adapt to every salon scenario, elevate technical performance, and unlock new opportunities for both stylists and clients.
Level Up Your Color Services
Forget rigid color protocols.
Beat introduces a new way of working, giving colorists the freedom to customise every application according to the desired result.
From intensive toning and express gloss services to precision neutralisation and soft grey blending, every service becomes a bespoke color experience tailored to the individual.
And every result comes with an added benefit: a visible filler effect that leaves the hair looking healthier, fuller, smoother, and exceptionally radiant.
The identity of Beat is built on performance with care:
- VegetalOK Certified
- 0% Ammonia
- Alcohol-Free
- Gentle on scalp and hair fibre
- High cosmetic performance
Because great color starts with healthy-looking hair.
The Technology Behind the Shine
Syncro Shine Technology
At the core of Beat lies Syncro Shine Technology, an advanced color delivery system that synchronises pigment development and cosmetic treatment in a single process.
This innovative technology simultaneously transports, deposits, and develops color pigments and nourishing oils deep within the hair fibre, delivering vibrant color and exceptional cosmetic results.
Smart Liposomes
Intelligent liposomes act as targeted delivery vehicles, transporting a blend of premium botanical oils directly into the hair fibre and releasing them precisely where they are needed.
Powered by:
- Argan Oil for enhanced shine
- Sweet Almond Oil for softness and smoothness
- Coconut Oil for nourishment
- Macadamia Oil for strength and elasticity
- Safflower Oil for hydration
The result is visibly healthier, silkier, and more manageable hair.
High-Precision Micro Pigments
Ultra-fine Micro Pigments penetrate the hair fibre with ease, reaching areas traditional pigments cannot.
During activation, they expand within the hair structure, becoming securely locked inside the fibre to ensure:
- Intense color vibrancy
- Exceptional tonal precision
- Long-lasting results
- Even color deposition from roots to ends
Total Control with 28 Intermixable Shades
From natural tones and cool reflects to warm nuances, rich browns, and vibrant reds, Beat offers a versatile palette of 28 shades designed to be fully customised.
But the true innovation lies in its adaptable texture system.
Choose the consistency, application method, and processing time that best suits your service.
Liquid Texture
Fast Services. Instant Results.
Mixed 1:2 with Instant Blend Activator (7 Vol. / 2%), Beat becomes a fluid liquid color ideal for ultra-fast applications directly at the backwash.
Perfect for:
- Express toning
- Colour refreshing
- Gloss services
- Quick tonal corrections
Processing time: 5–10 minutes
Fast, efficient, and salon-friendly.
Gel Texture
Precision Meets Performance.
Mixed 1:2 with Oxy Cream Developer (5, 10, or 20 Vol.), Beat transforms into a gel texture that delivers maximum application control with a brush.
Ideal for:
- Intense toning
- Advanced neutralisation
- Precision color correction
- Soft grey blending
Processing times:
- 15–20 minutes for toning and neutralisation
- 20–30 minutes for soft grey coverage
When precision matters, Beat delivers.
The Ultimate Creative Tool: 0.0 Shine
Pure Gloss. Infinite Customisation.
For complete artistic control, the collection includes 0.0 Shine, the ultimate shine booster and tone modulator.
Use it on its own with 7 Vol. developer to create an Extra Shine Service that boosts reflection and luminosity without adding color.
Or mix it with any Beat shade to soften intensity and create bespoke tonal results.
Suggested mixing ratios:
- 1:1
- 2:1
- 1:2
A powerful creative tool for colorists who demand total flexibility.
More Speed. More Shine. More Profitability.
Beat is designed for modern salons that value efficiency without compromising quality. Compared to traditional coloring services, Beat can reduce service times by up to 60%, allowing salons to optimise workflows, increase productivity, and enhance profitability.
Clients benefit from:
- Seamless, even color
- Exceptional shine
- Tailor-made results
- Healthier-looking hair
- Faster appointment times
Change the Rules of Semi-Permanent Color
Express toning. Precision correction. Soft grey blending. Ultra-gloss finishes. With Beat, color becomes fluid, adaptable, and entirely yours to control. Master every nuance. Maximise every service. Unlock the full potential of liquid color.