Skip to content Skip to footer
Professional By Fama

STRAIGHT HAIR

Medium, thick, or very frizzy hair can often be difficult to manage and sensitive to humidity, which can compromise its smoothness and cause unwanted volume and a persistent flyaway effect. Achieving a sleek, flawless finish requires a targeted treatment that smooths and aligns the hair cuticle while preserving its natural movement and softness. The Wondher straightening treatment is a progressive, heat-activated smoothing service that creates a protective coating around the hair fiber, helping seal and refine its structure. The result is visibly reduced volume and hair that feels smoother, silkier, and exceptionally glossy — with results lasting through up to 2–3 washes.

Focus of the treatment:

1. Eliminate frizz even in extreme conditions by sealing the hair’s outer barrier to protect it from humidity and environmental factors.

2. Activate a progressive memory effect over time, reducing drying time and making styling easier with every wash.

3. Enhance light reflection across the hair fiber, transforming the hair’s surface into a silky, reflective finish with instant shine.

SERVIZIO LISCIO PROGRESSIVO EXPRESS

Attiva il super coat

NUTRIZIONE E CONDIZIONAMENTO LIPIDICO

Nutri le lunghezze

ARCHITETTURA DI STYLING E FINISH DEFINITO

Scolpisce la forma

Out of Frizz: Lo Scudo Termo-Lisciante

Un trattamento fluido d’avanguardia con protezione termica integrata. Attivato dal calore di phon e piastra, riveste il capello con un film invisibile che elimina il crespo, riduce il volume in eccesso e protegge lo styling dall’umidità esterna, garantendo un liscio perfetto e duraturo.

Wondher Oil: Lucentezza e Morbidezza Assoluta

Olio nutriente e protettivo studiato per eliminare istantaneamente l’effetto elettrostatico e levigare la cuticola. Dona massima elasticità alle lunghezze, rendendo la capigliatura morbida, setosa e straordinariamente luminosa senza mai appesantire il capello.

Shape It & Strong Touch: Struttura, Fissaggio e Volume

Soluzioni di finitura professionali progettate per sostenere lo styling e definire le geometrie del look. Dalla leggerezza dello spray texturizzante e rilavorabile, fino al controllo totale della lacca ultra-forte: formule mirate che mantengono la piega intatta per ore, proteggendo la chioma dal crespo e dagli agenti esterni.

The Continuous Alignment Ritual

A tailored heat-activated sequence for long-lasting, ultra-glossy, disciplined straight hair.

I 3 Step del Percorso

1. Cleanse and Prepare

Gently removes impurities with a conditioning cleanse that softens the fiber, relaxes tension in the hair, and prepares the cuticle layers for a perfectly smooth, sealed finish.

2. Saturate and Spray

Apply the smoothing shield evenly to damp hair, having divided it into sections. Comb through to distribute the active polymers along the full length, detangling and setting the direction of the hair fiber.

3. Heat-Activate and Shine

Blow-dry using a brush to bind the product to the fiber, then complete the styling with a flat iron to lock in the anti-humidity super coat and release a mirror-like shine.

NEWS

Approfondimenti tecnici, trend di stagione e strategie pratiche per far crescere il tuo business.
Blonde Hair Care
Michaela

WondHer True Blonde: Extreme Radiance. Visible Density. The New Architecture of Blonde.

Blonde is more than a colour—it’s a statement of light, texture, and dimension. Whether natural, coloured, or lightly lifted, blonde hair requires specialised care to preserve its brilliance and maintain its structural integrity. Without the right support, even the most beautiful blonde can lose luminosity, softness, and strength over time. WondHer True Blonde redefines blonde […]

Leggi Tutto »
No Comments
styling
Michaela

WondHer Styling: Redefine Texture. Master Shape. Create Without Limits.

Great styling isn’t about control alone—it’s about freedom. The freedom to sculpt volume, amplify texture, define movement, and maintain flawless shape without sacrificing softness, flexibility, or natural performance. Because true creative mastery demands products that work with the hair, not against it. Engineered for professionals who refuse limitations, WondHer Styling transforms cosmetic performance into a […]

Leggi Tutto »
No Comments
skin and hair care
Michaela

Scalpforcolor: Absolute Scalp Control. The Foundation of Every Great Transformation.

Just like facial skin, the scalp is constantly exposed to stress, pollution, temperature fluctuations, smoking, and hard water rich in mineral deposits. The result? Congested roots, compromised scalp balance, and hair that gradually loses vitality, shine, and strength. At WondHer, we know that every exceptional technical service begins at the source. True hair performance starts […]

Leggi Tutto »
No Comments
hair bleaching
Michaela

WondHer Power Bond: Protective Architecture and Extreme Fibre Regeneration

Technical services—from extreme lightening to radical colour transformations—represent the highest expression of creative hair design. Yet frequent chemical treatments, combined with environmental stressors and constant heat styling, inevitably compromise the hair’s internal architecture. When internal bonds break down, the hair loses strength, vitality, and its ability to retain cosmetic colour. The solution cannot stop at […]

Leggi Tutto »
No Comments

Domande frequenti

A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering

A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering

A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering

A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering

Professional By Fama
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.