Permanent Color
EXTREME COLOR PERFORMANCE
Take Permanent Color to the Next Level!
Stop choosing between bold results and healthy-looking hair. Absolute Permanent Color combines intense color performance with total comfort, thanks to its alcohol-free cream-gel base and pure pigments. Discover over 120 mixable professional shades, giving you the freedom to create without limits. Flawless color saturation and outstanding salon results, every time.
ABSOLUTE
KEY BENEFITS
For those who expect more from color
MAKE YOUR MARK
Powered by M.A.B. Technology, Absolute lifts, deposits, and tones simultaneously through a progressive action that respects both the scalp and the hair fiber. Advanced technical performance and maximum comfort work together to deliver reliable results without unnecessary stress on the hair.
COVERAGE WITHOUT COMPROMISE
Coverage, reflection and customization come together in one formula. Absolute delivers outstanding gray coverage even without adding a natural base, giving colorists greater freedom to create bespoke shades and results that stay true to their artistic vision.
11 MINUTES TO CHANGE THE GAME
When time is everything, Absolute rewrites the rules. One product, two service options: traditional color application or an express service in just 11 minutes with heat. Maximum flexibility for professionals, with no compromise on the final result.
MORE RESULTS, LESS WASTE
Thanks to its 1:2 mixing ratio, every tube delivers optimized yield and increased service profitability. The self-emulsifying formula makes rinsing easier, reducing service time and helping lower water consumption by up to 20%. More efficiency, more applications, more value behind the chair.
