{"id":198601,"date":"2026-03-10T11:51:57","date_gmt":"2026-03-10T10:51:57","guid":{"rendered":"https:\/\/www.professionalbyfama.com\/prodotto\/brightening-fluid-mask\/"},"modified":"2026-03-16T17:11:56","modified_gmt":"2026-03-16T16:11:56","slug":"brightening-fluid-mask","status":"publish","type":"product","link":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/","title":{"rendered":"BRIGHTENING FLUID MASK"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Strengthens the hair fiber, adds body and softness and enhances the natural brilliance of blonde.<\/p>\n

pH 4.00 – 4.50
\nBOTTLES 1000 ML \u2013 300 ML<\/p>\n","protected":false},"featured_media":198284,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[344],"product_tag":[],"class_list":{"0":"post-198601","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-true-blonde-en","8":"first","9":"instock","10":"virtual","11":"product-type-simple"},"acf":[],"yoast_head":"\nBRIGHTENING FLUID MASK | Professional By Fama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRIGHTENING FLUID MASK | Professional By Fama\" \/>\n<meta property=\"og:description\" content=\"Strengthens the hair fiber, adds body and softness and enhances the natural brilliance of blonde. pH 4.00 - 4.50 BOTTLES 1000 ML \u2013 300 ML\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/\" \/>\n<meta property=\"og:site_name\" content=\"Professional By Fama\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProfessionalByFamaItaly\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T16:11:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/TRUE-BLONDE-MASK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2362\" \/>\n\t<meta property=\"og:image:height\" content=\"2362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@by_fama\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/\",\"url\":\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/\",\"name\":\"BRIGHTENING FLUID MASK | Professional By Fama\",\"isPartOf\":{\"@id\":\"https:\/\/www.professionalbyfama.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/TRUE-BLONDE-MASK.jpg\",\"datePublished\":\"2026-03-10T10:51:57+00:00\",\"dateModified\":\"2026-03-16T16:11:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#primaryimage\",\"url\":\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/TRUE-BLONDE-MASK.jpg\",\"contentUrl\":\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/TRUE-BLONDE-MASK.jpg\",\"width\":2362,\"height\":2362,\"caption\":\"BRIGHTENING FLUID MASK\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.professionalbyfama.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/www.professionalbyfama.com\/en\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BRIGHTENING FLUID MASK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.professionalbyfama.com\/#website\",\"url\":\"https:\/\/www.professionalbyfama.com\/\",\"name\":\"Professional By Fama\",\"description\":\"Left Aligned\",\"publisher\":{\"@id\":\"https:\/\/www.professionalbyfama.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.professionalbyfama.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.professionalbyfama.com\/#organization\",\"name\":\"Professional By Fama\",\"url\":\"https:\/\/www.professionalbyfama.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.professionalbyfama.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/logo.png\",\"contentUrl\":\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/logo.png\",\"width\":285,\"height\":88,\"caption\":\"Professional By Fama\"},\"image\":{\"@id\":\"https:\/\/www.professionalbyfama.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ProfessionalByFamaItaly\/\",\"https:\/\/x.com\/by_fama\",\"https:\/\/www.instagram.com\/professionalbyfama\/\",\"https:\/\/it.linkedin.com\/company\/professional-by-fama\",\"https:\/\/www.youtube.com\/channel\/UC42gR3dWsu9TM5yjTVJlxdA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BRIGHTENING FLUID MASK | Professional By Fama","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/","og_locale":"en_US","og_type":"article","og_title":"BRIGHTENING FLUID MASK | Professional By Fama","og_description":"Strengthens the hair fiber, adds body and softness and enhances the natural brilliance of blonde. pH 4.00 - 4.50 BOTTLES 1000 ML \u2013 300 ML","og_url":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/","og_site_name":"Professional By Fama","article_publisher":"https:\/\/www.facebook.com\/ProfessionalByFamaItaly\/","article_modified_time":"2026-03-16T16:11:56+00:00","og_image":[{"width":2362,"height":2362,"url":"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/TRUE-BLONDE-MASK.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@by_fama","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/","url":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/","name":"BRIGHTENING FLUID MASK | Professional By Fama","isPartOf":{"@id":"https:\/\/www.professionalbyfama.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#primaryimage"},"image":{"@id":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#primaryimage"},"thumbnailUrl":"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/TRUE-BLONDE-MASK.jpg","datePublished":"2026-03-10T10:51:57+00:00","dateModified":"2026-03-16T16:11:56+00:00","breadcrumb":{"@id":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#primaryimage","url":"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/TRUE-BLONDE-MASK.jpg","contentUrl":"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/TRUE-BLONDE-MASK.jpg","width":2362,"height":2362,"caption":"BRIGHTENING FLUID MASK"},{"@type":"BreadcrumbList","@id":"https:\/\/www.professionalbyfama.com\/en\/product\/brightening-fluid-mask\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.professionalbyfama.com\/en\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.professionalbyfama.com\/en\/shop\/"},{"@type":"ListItem","position":3,"name":"BRIGHTENING FLUID MASK"}]},{"@type":"WebSite","@id":"https:\/\/www.professionalbyfama.com\/#website","url":"https:\/\/www.professionalbyfama.com\/","name":"Professional By Fama","description":"Left Aligned","publisher":{"@id":"https:\/\/www.professionalbyfama.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.professionalbyfama.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.professionalbyfama.com\/#organization","name":"Professional By Fama","url":"https:\/\/www.professionalbyfama.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.professionalbyfama.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/logo.png","contentUrl":"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/logo.png","width":285,"height":88,"caption":"Professional By Fama"},"image":{"@id":"https:\/\/www.professionalbyfama.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ProfessionalByFamaItaly\/","https:\/\/x.com\/by_fama","https:\/\/www.instagram.com\/professionalbyfama\/","https:\/\/it.linkedin.com\/company\/professional-by-fama","https:\/\/www.youtube.com\/channel\/UC42gR3dWsu9TM5yjTVJlxdA"]}]}},"_links":{"self":[{"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/product\/198601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/comments?post=198601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/media\/198284"}],"wp:attachment":[{"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/media?parent=198601"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/product_brand?post=198601"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/product_cat?post=198601"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.professionalbyfama.com\/en\/wp-json\/wp\/v2\/product_tag?post=198601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}