Professional colour is more than creative expression\u2014it’s one of the strongest assets shaping how clients perceive your salon.<\/p>\n
Have you ever considered the untapped potential of clients who only book a cut and blow-dry?<\/p>\n
Today, in the average salon, around 40% of clients do not choose technical colour services. Winning over this audience requires a new approach\u2014one that combines outstanding cosmetic performance with total respect for the hair fibre.<\/p>\n
Professional by Fama answers this need with Luminity<\/b>, the first VegetalOK-certified laminating colour<\/b>, designed to transform a colour appointment into a true beauty treatment.<\/p>\n
<\/p>\n
When a client is hesitant about permanent colour or concerned about the aggressiveness of traditional chemical services, compromise is not an option.<\/p>\n
What they need is a colour system that delivers rich, long-lasting results while simultaneously providing deep hydration and visible fibre enhancement.<\/p>\n
Luminity<\/b> is the perfect answer.<\/p>\n
An ammonia-free, alcohol-free demi-permanent colour cream with a 1:2 mixing ratio, formulated to deliver exceptional cosmetic performance while remaining incredibly gentle on the hair and scalp.<\/p>\n
Its non-irritating formula has been validated through in vivo testing conducted by an accredited independent laboratory and contains no animal-derived ingredients<\/b>.<\/p>\n
<\/p>\n
The exceptional cosmetic performance of Luminity is powered by an advanced combination of innovative technologies.<\/p>\n
A perfectly balanced blend of direct pigments<\/b> and oxidative pigments<\/b> delivers:<\/p>\n For colour that remains true, vibrant, and beautifully balanced.<\/p>\n <\/p>\n Hyaluronic Acid forms an invisible protective film around the hair fibre, delivering intense hydration while helping to compact and strengthen the structure from within.<\/p>\n The result is hair that feels healthier, fuller, and visibly more resilient.<\/p>\n <\/p>\n A natural phyto-complex derived from the Mullein Flower<\/b>, Luminescine\u00ae captures UV rays and transforms them into visible light directly on the hair fibre.<\/p>\n The result is extraordinary radiance and enhanced light reflection from every angle.<\/p>\n <\/p>\n Luminity adapts effortlessly to your way of working.<\/p>\n When mixed with PBF Activator<\/b>, Luminity develops a rich, creamy consistency ideal for precise, controlled, and targeted colour applications at the styling station.<\/p>\n <\/p>\n Combined with PBF Luminity Melting Potion<\/b>, the formula instantly transforms into a fluid texture.<\/p>\n It adheres perfectly to the hair, without dripping, making it the ideal solution for ultra-fast backwash applications and express colour services.<\/p>\n <\/p>\n The collection features 55 fully intermixable shades<\/b>, offering complete creative freedom and limitless customisation.<\/p>\n Highlights include:<\/p>\n Inspired by the richness and warmth of natural earth tones, these shades deliver sophisticated depth and multi-dimensional colour results.<\/p>\n A technical colour family specifically created to neutralise unwanted yellow and orange undertones while delivering clean, cool, contemporary results.<\/p>\n Perfect for creating precise cool-toned looks with total control.<\/p>\n Capture the Light. Expand Your Potential.<\/b><\/p>\n Don’t limit your salon to traditional colour services.<\/p>\n With Luminity<\/b>, you can offer a new generation of colour experiences that illuminate, reconstruct, and inspire confidence\u2014even in clients who have never considered colour before.<\/p>\n Transform every application into a statement of beauty, performance, and care.<\/p>\n Professional colour is more than creative expression\u2014it’s one of the strongest assets shaping how clients perceive your salon. Have you ever considered the untapped potential of clients who only book a cut and blow-dry? Today, in the average salon, around 40% of clients do not choose technical colour services. Winning over this audience requires a […]<\/p>\n","protected":false},"author":1271,"featured_media":210692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471],"tags":[534],"class_list":["post-210698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color","tag-luminity-en"],"yoast_head":"\n\n
Hyaluronic Acid<\/b><\/h3>\n
Luminescine<\/b><\/h3>\n
Maximum Flexibility in the Salon<\/b><\/h2>\n
Cream Texture<\/b><\/h3>\n
Fluid Texture<\/b><\/h3>\n
55 Intermixable Shades<\/b><\/h2>\n
Earth Mahogany Series<\/b><\/h3>\n
Cold & Neutralizing Series<\/b><\/h3>\n
Discover Luminity and bring the ammonia-free laminating colour revolution into your salon.<\/b><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"