{"id":212691,"date":"2026-07-14T00:43:21","date_gmt":"2026-07-13T22:43:21","guid":{"rendered":"https:\/\/www.professionalbyfama.com\/restyling\/?page_id=212691"},"modified":"2026-07-15T14:41:54","modified_gmt":"2026-07-15T12:41:54","slug":"bleaching","status":"publish","type":"page","link":"https:\/\/www.professionalbyfama.com\/en\/products\/color\/bleaching\/","title":{"rendered":"Bleaching"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"212691\" class=\"elementor elementor-212691 elementor-209055\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d76158 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"8d76158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf44f93 elementor-widget__width-auto sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"cf44f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">bleaching<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-817e577 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"817e577\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-efbc484 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"efbc484\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b202cb0 sc_height_tiny sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"b202cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f779396 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f779396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>THE ART OF LIGHTENING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903048d sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"903048d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Total blonde. Maximum integrity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df11760 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"df11760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Up to 9 levels of lift and protection designed to keep up with your creativity. K-PRO and B-PLEX help maintain the hair fiber compact, resilient, and elastic, while Power Bond helps strengthen the hair&#8217;s internal bonds during coloring and lightening services. More strength. More control. More freedom to create.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f84a2d sc_height_large sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"9f84a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ef8538 e-con e-atomic-element e-flexbox-base e-0ef8538-2d5c71d \" data-id=\"0ef8538\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0ef8538\" data-e-type=\"e-flexbox\" data-id=\"0ef8538\">\n    \t\t<div class=\"elementor-element elementor-element-004a400 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-widget__width-initial elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-call-to-action\" data-id=\"004a400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#DECO\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/blondher-scaled.png);\" role=\"img\" aria-label=\"blondher\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tBleaching\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tDiscover\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325972d elementor-cta--skin-cover elementor-cta--valign-bottom elementor-widget__width-initial elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-call-to-action\" data-id=\"325972d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.professionalbyfama.com\/prodotti\/colore\/decolorazione\/trattamento-fortificante\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/trattamento-fortificante-scaled.png);\" role=\"img\" aria-label=\"trattamento fortificante\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSTRENGTHENING TREATMENT\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tDiscover\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2b9ffe2 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"2b9ffe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-512fea5 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"512fea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b4dac e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"74b4dac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5994644 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"5994644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b64a0a sc_fly_static elementor-widget elementor-widget-menu-anchor\" data-id=\"6b64a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"purezza\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ecfe3 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"b3ecfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ALL PRODUCTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81cac6 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"c81cac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f28cd3 scheme_light elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"1f28cd3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1224c6 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c1224c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-819c98e elementor-widget__width-initial eael-product-grid-column-2 eael-product-grid-column-tablet-2 sc_fly_static elementor-widget elementor-widget-eicon-woocommerce\" data-id=\"819c98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eicon-woocommerce.default\">\n\t\t\t\t\t\n        <div class=\"eael-product-grid eael-product-preset-8 grid\" id=\"eael-product-grid\" data-widget-id=\"819c98e\" data-page-id=\"212691\" data-nonce=\"abaccfa8d5\" >\n            <div class=\"woocommerce\">\n                <ul class=\"products eael-post-appender eael-post-appender-819c98e\" data-ssi-desktop=\"no\" data-ssi-tablet=\"no\" data-ssi-mobile=\"no\" data-layout-mode=\"grid\"><li class=\"product  post-211336 type-product status-publish has-post-thumbnail product_cat-blondher-bleaching first instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/essential-pro\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro.png\" class=\"attachment-full size-full\" alt=\"ESSENTIAL PRO\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro.png 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-300x300.png 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-1024x1024.png 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-150x150.png 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-768x768.png 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-1536x1536.png 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-370x370.png 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-120x120.png 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-840x840.png 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-410x410.png 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/essential-pro-600x600.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_211336\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd7876d7\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;819c98e&quot;,&quot;product_id&quot;:211336,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/essential-pro\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>ESSENTIAL PRO<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-85759 type-product status-publish has-post-thumbnail product_cat-color product_cat-discoloration product_tag-bleached-and-lightened-hair-en instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/essential\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential.webp\" class=\"attachment-full size-full\" alt=\"Essential\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/essential-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_85759\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd788f13\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;819c98e&quot;,&quot;product_id&quot;:85759,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/essential\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Essential<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<\/ul>            <\/div>\n        <\/div>\n\n        <script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                var $scope = jQuery(\".elementor-element-819c98e\");\n                var $products = $('.products', $scope);\n                var $layout_mode = $products.data('layout-mode');\n                \n                if ( $layout_mode === 'masonry' ) {\n                    \/\/ init isotope\n                    var $isotope_products = $products.isotope({\n                        itemSelector: \"li.product\",\n                        layoutMode: $layout_mode,\n                        percentPosition: true\n                    });\n\n                    $isotope_products.imagesLoaded().progress( function() {\n                        $isotope_products.isotope('layout');\n                    })\n                    \n                }\n            });\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72079a1 scheme_light elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"72079a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf3682f sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"cf3682f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44d7037 elementor-widget__width-initial eael-product-grid-column-2 eael-product-grid-column-tablet-2 sc_fly_static elementor-widget elementor-widget-eicon-woocommerce\" data-id=\"44d7037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eicon-woocommerce.default\">\n\t\t\t\t\t\n        <div class=\"eael-product-grid eael-product-preset-8 grid\" id=\"eael-product-grid\" data-widget-id=\"44d7037\" data-page-id=\"212691\" data-nonce=\"abaccfa8d5\" >\n            <div class=\"woocommerce\">\n                <ul class=\"products eael-post-appender eael-post-appender-44d7037\" data-ssi-desktop=\"no\" data-ssi-tablet=\"no\" data-ssi-mobile=\"no\" data-layout-mode=\"grid\"><li class=\"product  post-85762 type-product status-publish has-post-thumbnail product_cat-color product_tag-bleached-and-lightened-hair-en last instock virtual product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/velvet\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet.webp\" class=\"attachment-full size-full\" alt=\"Velvet\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/velvet-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_85762\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd796525\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;44d7037&quot;,&quot;product_id&quot;:85762,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/velvet\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Velvet<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-85756 type-product status-publish has-post-thumbnail product_cat-color product_cat-discoloration product_tag-bleached-and-lightened-hair-en first instock virtual product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/plus\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1300\" height=\"1300\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus.webp\" class=\"attachment-full size-full\" alt=\"Plus\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus.webp 1300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/plus-600x600.webp 600w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_85756\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd797d11\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;44d7037&quot;,&quot;product_id&quot;:85756,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/plus\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Plus<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-105276 type-product status-publish has-post-thumbnail product_cat-color product_cat-discoloration instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/balayage\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage.webp\" class=\"attachment-full size-full\" alt=\"Balayage\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/balayage-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_105276\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd799882\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;44d7037&quot;,&quot;product_id&quot;:105276,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/balayage\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Balayage<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<\/ul>            <\/div>\n        <\/div>\n\n        <script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                var $scope = jQuery(\".elementor-element-44d7037\");\n                var $products = $('.products', $scope);\n                var $layout_mode = $products.data('layout-mode');\n                \n                if ( $layout_mode === 'masonry' ) {\n                    \/\/ init isotope\n                    var $isotope_products = $products.isotope({\n                        itemSelector: \"li.product\",\n                        layoutMode: $layout_mode,\n                        percentPosition: true\n                    });\n\n                    $isotope_products.imagesLoaded().progress( function() {\n                        $isotope_products.isotope('layout');\n                    })\n                    \n                }\n            });\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee16d86 scheme_light elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ee16d86\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b1e61a sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3b1e61a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be8f60e elementor-widget__width-initial eael-product-grid-column-2 eael-product-grid-column-tablet-2 sc_fly_static elementor-widget elementor-widget-eicon-woocommerce\" data-id=\"be8f60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eicon-woocommerce.default\">\n\t\t\t\t\t\n        <div class=\"eael-product-grid eael-product-preset-8 grid\" id=\"eael-product-grid\" data-widget-id=\"be8f60e\" data-page-id=\"212691\" data-nonce=\"abaccfa8d5\" >\n            <div class=\"woocommerce\">\n                <ul class=\"products eael-post-appender eael-post-appender-be8f60e\" data-ssi-desktop=\"no\" data-ssi-tablet=\"no\" data-ssi-mobile=\"no\" data-layout-mode=\"grid\"><li class=\"product  post-85777 type-product status-publish has-post-thumbnail product_cat-color product_cat-discoloration product_tag-bleached-and-lightened-hair-en product_tag-colored-hair last instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/toner\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner.webp\" class=\"attachment-full size-full\" alt=\"Toner\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner.webp 1500w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/toner-600x600.webp 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_85777\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd7a0a46\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;be8f60e&quot;,&quot;product_id&quot;:85777,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/toner\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Toner<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-85783 type-product status-publish has-post-thumbnail product_cat-discoloration product_cat-permanent-color product_cat-color product_tag-bleached-and-lightened-hair-en first instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/high-lift\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift.webp\" class=\"attachment-full size-full\" alt=\"High Lift\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/high-lift-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_85783\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd7a2589\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;be8f60e&quot;,&quot;product_id&quot;:85783,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/high-lift\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>High Lift<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<\/ul>            <\/div>\n        <\/div>\n\n        <script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                var $scope = jQuery(\".elementor-element-be8f60e\");\n                var $products = $('.products', $scope);\n                var $layout_mode = $products.data('layout-mode');\n                \n                if ( $layout_mode === 'masonry' ) {\n                    \/\/ init isotope\n                    var $isotope_products = $products.isotope({\n                        itemSelector: \"li.product\",\n                        layoutMode: $layout_mode,\n                        percentPosition: true\n                    });\n\n                    $isotope_products.imagesLoaded().progress( function() {\n                        $isotope_products.isotope('layout');\n                    })\n                    \n                }\n            });\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-ef8eadb e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"ef8eadb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33d624a sc_fly_static elementor-widget elementor-widget-menu-anchor\" data-id=\"33d624a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"DECO\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e8940 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"c0e8940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEY BENEFITS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d051f sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"77d051f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The power of a system. The freedom to choose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section-with-custom-width elementor-section elementor-top-section elementor-element elementor-element-815ac16 scheme_light elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"815ac16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73de121 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"73de121\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2898d51 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"2898d51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c20040b sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c20040b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce15c71 sc_fly_static elementor-widget elementor-widget-trx_sc_icons\" data-id=\"ce15c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div \tclass=\"sc_icons color_style_link2 sc_icons_figure sc_icons_size_small sc_align_left\" ><div class=\"sc_icons_columns_wrap sc_item_columns trx_addons_columns_wrap columns_padding_bottom\" ><div class=\"trx_addons_column-1_2 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>ONE GOAL: NO LIMITS<\/span><\/h4><div class=\"sc_icons_item_description\"><span>Every service requires a different approach. Every blonde demands a different strategy. That\u2019s why there isn\u2019t a single formula designed to do everything. Instead, there\u2019s a complete system that gives you the freedom to choose the best path for every result - without compromise and without limitations.<\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_2 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>PUSH FURTHER. DO IT SAFELY<\/span><\/h4><div class=\"sc_icons_item_description\"><span>K-Pro and B-Plex help protect, strengthen, and maintain the elasticity of the hair fiber during lightening services. For more dramatic lifting and hair that continues to perform at its best.<\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_2 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>Essential: The Starting Point for Every Blonde<\/span><\/h4><div class=\"sc_icons_item_description\"><span>The universal lightening powder designed to support everyday salon work. Versatile, reliable, and easy to use, it confidently handles classic services, full lightening applications, and traditional techniques. When you need a solid foundation, Essential is always ready to perform.<\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_2 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>Velvet: The Softer Side of Lightening<\/span><\/h4><div class=\"sc_icons_item_description\"><span>A cream lightener created for professionals seeking comfort, precision, and control. Ideal for sensitive scalps and on-scalp applications, it provides up to 7 levels of lift while maintaining a stable, manageable texture throughout the service. Total blonde, guaranteed.<\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_2 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>Plus: When You Need Extra Lift<\/span><\/h4><div class=\"sc_icons_item_description\"><span>Not every lightening service has the same ambition. Plus is designed for maximum lift and advanced technical services that demand superior performance. More lifting power means more creative possibilities, even on the most challenging starting bases..<\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_2 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>Balayage: Freedom for Freehand Techniques<\/span><\/h4><div class=\"sc_icons_item_description\"><span>Compact texture, maximum adherence, and total control. Balayage is designed to support all freehand techniques, allowing precise application without foils. For natural-looking effects, seamless blends, and lightening that follows the artistic movement of the hand.<\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_2 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>Toner: The Detail That Completes the Result<\/span><\/h4><div class=\"sc_icons_item_description\"><span>Neutralizes unwanted tones, refines color direction, and enhances every blonde with absolute precision. Because the difference between a correct lightening service and an unforgettable blonde is always a great Toner.<\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_2 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-check-2\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>High-Lift: Lightens and tones in a single step<\/span><\/h4><div class=\"sc_icons_item_description\"><span>Lifts the natural base while refining the tone at the same time, reducing processing steps and optimizing service time. The ideal choice when speed and natural-looking results need to work together.<\/span><\/div><\/div><\/div><\/div><\/div><\/div><!-- \/.sc_icons -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c254919 scheme_light elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"c254919\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9adbf24 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"9adbf24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abaeed6 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"abaeed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-3bbe00c animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-trx_sc_title\" data-id=\"3bbe00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;beautique-fadeinup&quot;}\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default sc_item_title_tag\"\n\t\t\t><span class=\"sc_item_title_text\">RELATED PRODUCTS<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a06c1 sc_height_small sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"44a06c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d73b6c eael-product-grid-column-tablet-2 eael-product-grid-column-5 sc_fly_static elementor-widget elementor-widget-eicon-woocommerce\" data-id=\"8d73b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eicon-woocommerce.default\">\n\t\t\t\t\t\n        <div class=\"eael-product-grid eael-product-preset-8 grid\" id=\"eael-product-grid\" data-widget-id=\"8d73b6c\" data-page-id=\"212691\" data-nonce=\"abaccfa8d5\" >\n            <div class=\"woocommerce\">\n                <ul class=\"products eael-post-appender eael-post-appender-8d73b6c\" data-ssi-desktop=\"no\" data-ssi-tablet=\"no\" data-ssi-mobile=\"no\" data-layout-mode=\"grid\"><li class=\"product  post-198595 type-product status-publish has-post-thumbnail product_cat-blonde-color-care product_cat-treatments product_cat-stay-blonde-en product_tag-colored-hair product_tag-blonde-hair instock featured virtual product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/structural-purple-lotion\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion.png\" class=\"attachment-full size-full\" alt=\"STRUCTURAL \u2013 PURPLE LOTION\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion.png 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-300x300.png 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-1024x1024.png 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-150x150.png 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-768x768.png 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-1536x1536.png 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-370x370.png 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-120x120.png 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-840x840.png 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-410x410.png 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/03\/structural-purple-lotion-600x600.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_198595\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd7b1938\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;8d73b6c&quot;,&quot;product_id&quot;:198595,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/structural-purple-lotion\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>STRUCTURAL \u2013 PURPLE LOTION<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-149472 type-product status-publish has-post-thumbnail product_cat-discoloration product_cat-fortifying-treatment-en product_cat-color product_tag-damaged-hair last instock virtual product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/power-bond\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond.webp\" class=\"attachment-full size-full\" alt=\"Power Bond\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2023\/06\/power-bond-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_149472\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd7b3489\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;8d73b6c&quot;,&quot;product_id&quot;:149472,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/power-bond\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Power Bond<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-85753 type-product status-publish has-post-thumbnail product_cat-developers product_cat-color product_cat-discoloration first instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/developer\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1300\" height=\"1300\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy.webp\" class=\"attachment-full size-full\" alt=\"Oxy\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy.webp 1300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2020\/03\/oxy-600x600.webp 600w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_85753\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfd7b4f22\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;8d73b6c&quot;,&quot;product_id&quot;:85753,&quot;page_id&quot;:212691}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/developer\/\" class=\"woocommerce-LoopProduct-link 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