{"id":212464,"date":"2026-07-13T16:26:18","date_gmt":"2026-07-13T14:26:18","guid":{"rendered":"https:\/\/www.professionalbyfama.com\/restyling\/?page_id=212464"},"modified":"2026-07-13T16:53:25","modified_gmt":"2026-07-13T14:53:25","slug":"straight-hair","status":"publish","type":"page","link":"https:\/\/www.professionalbyfama.com\/en\/hair-types\/straight-hair\/","title":{"rendered":"STRAIGHT HAIR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"212464\" class=\"elementor elementor-212464 elementor-207675\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0ad58f e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"2d0ad58f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a48c456 elementor-widget__width-auto elementor-widget-mobile__width-initial sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"6a48c456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">STRAIGHT HAIR <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00e237 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"a00e237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5519d4 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e5519d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed01173 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"ed01173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Medium, thick, or very frizzy hair can often be difficult to manage and sensitive to humidity, which can compromise its smoothness and cause unwanted volume and a persistent flyaway effect. Achieving a sleek, flawless finish requires a targeted treatment that smooths and aligns the hair cuticle while preserving its natural movement and softness. The Wondher straightening treatment is a progressive, heat-activated smoothing service that creates a protective coating around the hair fiber, helping seal and refine its structure. The result is visibly reduced volume and hair that feels smoother, silkier, and exceptionally glossy \u2014 with results lasting through up to 2\u20133 washes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b650b sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"c9b650b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus of the treatment:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7638bf8 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7638bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>1. <\/em><b>Eliminate frizz <\/b>even in extreme conditions by sealing the hair\u2019s outer barrier to protect it from humidity and environmental factors.<\/p><p><em>2.<\/em> <b>Activate a progressive memory effect over time<\/b>, reducing drying time and making styling easier with every wash.<\/p><p><em>3.<\/em> <b>Enhance light reflection across the hair fiber<\/b>, transforming the hair\u2019s surface into a silky, reflective finish with instant shine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1931df e-con e-atomic-element e-flexbox-base e-ffbe641 \" data-id=\"e1931df\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e1931df\" data-e-type=\"e-flexbox\" data-id=\"e1931df\" >\n    \t\t<div class=\"elementor-element elementor-element-85cd94b elementor-cta--skin-cover elementor-cta--valign-bottom elementor-widget__width-initial elementor-widget-mobile__width-initial sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-call-to-action\" data-id=\"85cd94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#coat\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/06\/LISCI-1-1024x1024.webp);\" role=\"img\" aria-label=\"LISCI\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSERVIZIO LISCIO PROGRESSIVO EXPRESS\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tAttiva il super coat\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0678e elementor-cta--skin-cover elementor-cta--valign-bottom elementor-widget__width-initial elementor-widget-mobile__width-initial sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-call-to-action\" data-id=\"3b0678e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#lunghezze\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/06\/cura-cute-e-capelli-1024x1024.webp);\" role=\"img\" aria-label=\"cura cute e capelli\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tNUTRIZIONE E CONDIZIONAMENTO LIPIDICO\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tNutri le lunghezze\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d11fc elementor-cta--skin-cover elementor-cta--valign-bottom elementor-widget__width-initial elementor-widget-mobile__width-initial sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-call-to-action\" data-id=\"57d11fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#barriera\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/06\/scalpforcolor-2.png);\" role=\"img\" aria-label=\"scalpforcolor\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tARCHITETTURA DI STYLING E FINISH DEFINITO\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tScolpisce la forma\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-161f291 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"161f291\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4950295 sc_height_tiny sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4950295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f871858 sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"f871858\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50d7756 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"50d7756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaed89c sc_fly_static elementor-widget elementor-widget-menu-anchor\" data-id=\"aaed89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"coat\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce0173 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7ce0173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Out of Frizz: Lo Scudo Termo-Lisciante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7606b9 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"a7606b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un trattamento fluido d&#8217;avanguardia con protezione termica integrata. Attivato dal calore di phon e piastra, riveste il capello con un film invisibile che elimina il crespo, riduce il volume in eccesso e protegge lo styling dall&#8217;umidit\u00e0 esterna, garantendo un liscio perfetto e duraturo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83decef sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"83decef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bda9c6a scheme_light elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"bda9c6a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68ce805 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"68ce805\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab9e eael-product-grid-column-4 sc_fly_static elementor-widget elementor-widget-eicon-woocommerce\" data-id=\"35eab9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eicon-woocommerce.default\">\n\t\t\t\t\t\n        <div class=\"eael-product-grid eael-product-preset-8 grid\" id=\"eael-product-grid\" data-widget-id=\"35eab9e\" data-page-id=\"212464\" data-nonce=\"abaccfa8d5\" >\n            <div class=\"woocommerce\">\n                <ul class=\"products eael-post-appender eael-post-appender-35eab9e\" data-ssi-desktop=\"no\" data-ssi-tablet=\"no\" data-ssi-mobile=\"no\" data-layout-mode=\"grid\"><li class=\"product  post-182329 type-product status-publish has-post-thumbnail product_cat-finishing product_cat-styling product_tag-capelli-ricci product_tag-capelli-mossi-o-ondulati product_tag-capelli-sottili product_tag-capelli-lisci first instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/shape-it\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it.webp\" class=\"attachment-full size-full\" alt=\"Shape it\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/shape-it-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_182329\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfac76136\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;35eab9e&quot;,&quot;product_id&quot;:182329,&quot;page_id&quot;:212464}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/shape-it\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Shape it<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-182304 type-product status-publish has-post-thumbnail product_cat-finishing product_cat-styling product_tag-capelli-lisci product_tag-capelli-ricci product_tag-capelli-mossi-o-ondulati product_tag-capelli-sottili instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/strong-touch\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch.webp\" class=\"attachment-full size-full\" alt=\"Strong touch\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/strong-touch-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_182304\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfac77941\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;35eab9e&quot;,&quot;product_id&quot;:182304,&quot;page_id&quot;:212464}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/strong-touch\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Strong touch<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-182693 type-product status-publish has-post-thumbnail product_cat-styling-en last instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/out-of-frizz\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz.webp\" class=\"attachment-full size-full\" alt=\"Out Of Frizz\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2025\/05\/out-of-frizz-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_182693\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfac78ff8\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;35eab9e&quot;,&quot;product_id&quot;:182693,&quot;page_id&quot;:212464}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/out-of-frizz\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>Out Of Frizz<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"product  post-174972 type-product status-publish has-post-thumbnail product_cat-treatments product_cat-must-have-en product_cat-new-beauty-idols-en product_tag-straight-hair first instock shipping-taxable product-type-simple\">\n    <div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n        <div class=\"product-image-wrap\">\n            <div class=\"image-wrap\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/wondher-oil\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1.webp\" class=\"attachment-full size-full\" alt=\"WondHer Oil\" loading=\"eager\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1.webp 1200w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-300x300.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-1024x1024.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-150x150.webp 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-768x768.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-370x370.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-120x120.webp 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-840x840.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-410x410.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2024\/11\/wondher-oil-1-600x600.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>            <\/div>\n            <div class=\"image-hover-wrap\">\n                <ul class=\"icons-wrap over-box-style\">\n                    <li class=\"add-to-cart\">\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_174972\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n                    <\/li>\n                                                                                    <li class=\"eael-product-quick-view\">\n                            <a id=\"eael_quick_view_6a63dfac7a9f7\" data-quickview-setting=\"{&quot;widget_id&quot;:&quot;35eab9e&quot;,&quot;product_id&quot;:174972,&quot;page_id&quot;:212464}\"\n                                class=\"eael-product-grid-open-popup open-popup-link\">\n                                <i class=\"fas fa-eye\"><\/i>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <div class=\"product-details-wrap\">\n                        <div class=\"eael-product-title\">\n                <a href=\"https:\/\/www.professionalbyfama.com\/en\/product\/wondher-oil\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2>WondHer Oil<\/h2><\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<\/ul>            <\/div>\n        <\/div>\n\n        <script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                var $scope = jQuery(\".elementor-element-35eab9e\");\n                var $products = $('.products', $scope);\n                var $layout_mode = $products.data('layout-mode');\n                \n                if ( $layout_mode === 'masonry' ) {\n                    \/\/ init isotope\n                    var $isotope_products = $products.isotope({\n                        itemSelector: \"li.product\",\n                        layoutMode: $layout_mode,\n                        percentPosition: true\n                    });\n\n                    $isotope_products.imagesLoaded().progress( function() {\n                        $isotope_products.isotope('layout');\n                    })\n                    \n                }\n            });\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bb20c sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"58bb20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-15b2d20 sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"15b2d20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a75c808 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"a75c808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a628f00 sc_fly_static elementor-widget elementor-widget-menu-anchor\" data-id=\"a628f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"lunghezze\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c263977 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"c263977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wondher Oil: Lucentezza e Morbidezza Assoluta\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adde4e7 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"adde4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Olio nutriente e protettivo studiato per eliminare istantaneamente l&#8217;effetto elettrostatico e levigare la cuticola. Dona massima elasticit\u00e0 alle lunghezze, rendendo la capigliatura morbida, setosa e straordinariamente luminosa senza mai appesantire il capello.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3aa43 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"aa3aa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-547e3cf sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"547e3cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7bd7c sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"5b7bd7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5419e46 sc_fly_static elementor-widget elementor-widget-menu-anchor\" data-id=\"5419e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"lunghezze\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876c251 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"876c251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shape It &amp; Strong Touch: Struttura, Fissaggio e Volume<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ccc97 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"53ccc97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Soluzioni di finitura professionali progettate per sostenere lo styling e definire le geometrie del look. Dalla leggerezza dello spray texturizzante e rilavorabile, fino al controllo totale della lacca ultra-forte: formule mirate che mantengono la piega intatta per ore, proteggendo la chioma dal crespo e dagli agenti esterni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b35f27 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"5b35f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15dbb2ab elementor-section-full_width scheme_light elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"15dbb2ab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5fff9e sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"e5fff9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2da66232 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"2da66232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7eb72015 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"7eb72015\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4a2006ec sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"4a2006ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce89003 sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"ce89003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default sc_item_title_tag\"\n\t\t\t><span class=\"sc_item_title_text\">The Continuous Alignment Ritual<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ec279 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"87ec279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A tailored heat-activated sequence for long-lasting, ultra-glossy, disciplined straight hair.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c050319 sc_height_small sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"5c050319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e275cfa sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"e275cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default sc_item_title_tag\"\n\t\t\t><span class=\"sc_item_title_text\">I 3 Step del Percorso<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4128865d sc_fly_static elementor-widget elementor-widget-trx_sc_icons\" data-id=\"4128865d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div \tclass=\"sc_icons color_style_link2 sc_icons_figure sc_icons_size_small sc_align_left\" ><div class=\"sc_icons_columns_wrap sc_item_columns trx_addons_columns_wrap columns_padding_bottom columns_in_single_row\" ><div class=\"trx_addons_column-1_3 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-water\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-water\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>1. Cleanse and Prepare<\/span><\/h4><div class=\"sc_icons_item_description\"><span>Gently removes impurities with a conditioning cleanse that softens the fiber, relaxes tension in the hair, and prepares the cuticle layers for a perfectly smooth, sealed finish.<\/span><span><\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_3 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-star-empty\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-star-empty\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>2. Saturate and Spray<\/span><\/h4><div class=\"sc_icons_item_description\"><span>Apply the smoothing shield evenly to damp hair, having divided it into sections. Comb through to distribute the active polymers along the full length, detangling and setting the direction of the hair fiber.<\/span><\/div><\/div><\/div><\/div><div class=\"trx_addons_column-1_3 trx_addons_column-1_2-tablet trx_addons_column-1_1-mobile\"><div class=\"sc_icons_item\"><div class=\"sc_icons_icon sc_icon_type_ icon-spin6\" style=\"color: var(--e-global-color-accent)\" ><span class=\"sc_icon_type_ icon-spin6\" style=\"color: var(--e-global-color-accent)\"><\/span><\/div><div class=\"sc_icons_item_details\"><h4 class=\"sc_icons_item_title\"><span>3. Heat-Activate and Shine<\/span><\/h4><div class=\"sc_icons_item_description\"><span>Blow-dry using a brush to bind the product to the fiber, then complete the styling with a flat iron to lock in the anti-humidity super coat and release a mirror-like shine.<\/span><span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><!-- \/.sc_icons -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1b1306 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"6c1b1306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-1865f805 sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"1865f805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2234b318 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"2234b318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEWS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac5d19 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"fac5d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Approfondimenti tecnici, trend di stagione e strategie pratiche per far crescere il tuo business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ddf25e sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4ddf25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-372b8561 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient sc_fly_static elementor-widget elementor-widget-posts\" data-id=\"372b8561\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210760 post type-post status-publish format-standard has-post-thumbnail hentry category-blonde-hair-care category-trattamento-2 tag-true-blonde-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-true-blonde-extreme-radiance-visible-density-the-new-architecture-of-blonde\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-300x100.webp\" class=\"attachment-medium size-medium wp-image-210754\" alt=\"\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-300x100.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-1024x341.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-768x256.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-1536x512.webp 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-2048x683.webp 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-370x123.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-840x280.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-410x137.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_true-blonde-600x200.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blonde Hair Care<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Michaela' src='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-true-blonde-extreme-radiance-visible-density-the-new-architecture-of-blonde\/\" >\n\t\t\t\tWondHer True Blonde: Extreme Radiance. Visible Density. The New Architecture of Blonde.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Blonde is more than a colour\u2014it\u2019s a statement of light, texture, and dimension. Whether natural, coloured, or lightly lifted, blonde hair requires specialised care to preserve its brilliance and maintain its structural integrity. Without the right support, even the most beautiful blonde can lose luminosity, softness, and strength over time. WondHer True Blonde redefines blonde [&hellip;]<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-true-blonde-extreme-radiance-visible-density-the-new-architecture-of-blonde\/\" aria-label=\"Read more about WondHer True Blonde: Extreme Radiance. Visible Density. The New Architecture of Blonde.\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210747 post type-post status-publish format-standard has-post-thumbnail hentry category-styling-2\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-styling-redefine-texture-master-shape-create-without-limits\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-300x100.webp\" class=\"attachment-medium size-medium wp-image-210741\" alt=\"\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-300x100.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-1024x341.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-768x256.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-1536x512.webp 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-2048x683.webp 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-370x123.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-840x280.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-410x137.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_styling-600x200.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">styling<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Michaela' src='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-styling-redefine-texture-master-shape-create-without-limits\/\" >\n\t\t\t\tWondHer Styling: Redefine Texture. Master Shape. Create Without Limits.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Great styling isn\u2019t about control alone\u2014it\u2019s about freedom. The freedom to sculpt volume, amplify texture, define movement, and maintain flawless shape without sacrificing softness, flexibility, or natural performance. Because true creative mastery demands products that work with the hair, not against it. Engineered for professionals who refuse limitations, WondHer Styling transforms cosmetic performance into a [&hellip;]<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-styling-redefine-texture-master-shape-create-without-limits\/\" aria-label=\"Read more about WondHer Styling: Redefine Texture. Master Shape. Create Without Limits.\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210735 post type-post status-publish format-standard has-post-thumbnail hentry category-trattamento-2 category-blonde-hair-care tag-stay-blonde-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-stay-blonde-absolute-undertone-control-the-architecture-of-pure-blonde\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-300x100.webp\" class=\"attachment-medium size-medium wp-image-210729\" alt=\"\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-300x100.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-1024x341.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-768x256.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-1536x512.webp 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-2048x683.webp 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-370x123.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-840x280.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-410x137.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_stay-blonde-600x200.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">trattamento<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Michaela' src='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-stay-blonde-absolute-undertone-control-the-architecture-of-pure-blonde\/\" >\n\t\t\t\tWondHer Stay Blonde: Absolute Undertone Control. The Architecture of Pure Blonde.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Blonde is more than a colour. It\u2019s structure. It\u2019s balance. It\u2019s light engineered to perfection. Creating flawless blonde hair in the salon is only the beginning. True expertise lies in preserving that purity over time, protecting the fibre, and maintaining the integrity of every tone long after the lightening service is complete. As a true [&hellip;]<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-stay-blonde-absolute-undertone-control-the-architecture-of-pure-blonde\/\" aria-label=\"Read more about WondHer Stay Blonde: Absolute Undertone Control. The Architecture of Pure Blonde.\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210722 post type-post status-publish format-standard has-post-thumbnail hentry category-skin-and-hair-care tag-scalpforcolor-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.professionalbyfama.com\/en\/scalpforcolor-absolute-scalp-control-the-foundation-of-every-great-transformation\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-300x100.webp\" class=\"attachment-medium size-medium wp-image-210716\" alt=\"\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-300x100.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-1024x341.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-768x256.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-1536x512.webp 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-2048x683.webp 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-370x123.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-840x280.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-410x137.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_scalpforcolor-600x200.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">skin and hair care<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Michaela' src='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.professionalbyfama.com\/en\/scalpforcolor-absolute-scalp-control-the-foundation-of-every-great-transformation\/\" >\n\t\t\t\tScalpforcolor: Absolute Scalp Control. The Foundation of Every Great Transformation.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Just like facial skin, the scalp is constantly exposed to stress, pollution, temperature fluctuations, smoking, and hard water rich in mineral deposits. The result? Congested roots, compromised scalp balance, and hair that gradually loses vitality, shine, and strength. At WondHer, we know that every exceptional technical service begins at the source. True hair performance starts [&hellip;]<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.professionalbyfama.com\/en\/scalpforcolor-absolute-scalp-control-the-foundation-of-every-great-transformation\/\" aria-label=\"Read more about Scalpforcolor: Absolute Scalp Control. The Foundation of Every Great Transformation.\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210710 post type-post status-publish format-standard has-post-thumbnail hentry category-hair-bleaching tag-strengthening-treatment tag-power-bond-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-power-bond-protective-architecture-and-extreme-fibre-regeneration\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-300x100.webp\" class=\"attachment-medium size-medium wp-image-210705\" alt=\"\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-300x100.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-1024x341.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-768x256.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-1536x512.webp 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-2048x683.webp 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-370x123.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-840x280.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-410x137.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_power-bond-600x200.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">hair bleaching<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Michaela' src='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-power-bond-protective-architecture-and-extreme-fibre-regeneration\/\" >\n\t\t\t\tWondHer Power Bond: Protective Architecture and Extreme Fibre Regeneration\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Technical services\u2014from extreme lightening to radical colour transformations\u2014represent the highest expression of creative hair design. Yet frequent chemical treatments, combined with environmental stressors and constant heat styling, inevitably compromise the hair\u2019s internal architecture. When internal bonds break down, the hair loses strength, vitality, and its ability to retain cosmetic colour. The solution cannot stop at [&hellip;]<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-power-bond-protective-architecture-and-extreme-fibre-regeneration\/\" aria-label=\"Read more about WondHer Power Bond: Protective Architecture and Extreme Fibre Regeneration\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210698 post type-post status-publish format-standard has-post-thumbnail hentry category-color tag-luminity-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-luminity-the-architecture-of-light-ammonia-free-colour-for-brilliant-reconstructed-hair\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-300x100.webp\" class=\"attachment-medium size-medium wp-image-210692\" alt=\"\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-300x100.webp 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-1024x341.webp 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-768x256.webp 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-1536x512.webp 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-2048x683.webp 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-370x123.webp 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-840x280.webp 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-410x137.webp 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/BLOG_luminity-600x200.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Color<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Michaela' src='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1dd4a3c6d13bd5a83042f8b36ae6278caf3f5c804813e372c210214713af077e?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-luminity-the-architecture-of-light-ammonia-free-colour-for-brilliant-reconstructed-hair\/\" >\n\t\t\t\tWondHer Luminity: The Architecture of Light. Ammonia-Free Colour for Brilliant, Reconstructed Hair\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Professional colour is more than creative expression\u2014it&#8217;s one of the strongest assets shaping how clients perceive your salon. Have you ever considered the untapped potential of clients who only book a cut and blow-dry? Today, in the average salon, around 40% of clients do not choose technical colour services. Winning over this audience requires a [&hellip;]<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.professionalbyfama.com\/en\/wondher-luminity-the-architecture-of-light-ammonia-free-colour-for-brilliant-reconstructed-hair\/\" aria-label=\"Read more about WondHer Luminity: The Architecture of Light. Ammonia-Free Colour for Brilliant, Reconstructed Hair\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-4a6b4a22 sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"4a6b4a22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-707beb24 animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"707beb24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-visily-text-styles=\"{&quot;visilyTextStyles&quot;:{&quot;textStyles&quot;:[{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:900},&quot;fontWeight&quot;:&quot;700&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontSize&quot;:48,&quot;lineHeight&quot;:68,&quot;textScale&quot;:&quot;custom&quot;},{&quot;italic&quot;:false,&quot;underline&quot;:false,&quot;linethrough&quot;:false,&quot;color&quot;:{&quot;type&quot;:&quot;NEUTRAL&quot;,&quot;shade&quot;:9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frequenti<\/span><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b625aab e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"5b625aab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e74f4d3 elementor-widget__width-inherit sc_fly_static elementor-widget elementor-widget-toggle\" data-id=\"6e74f4d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h5 id=\"elementor-tab-title-1851\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1851\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg 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data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1854\"><p>A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94f0146 e-con e-atomic-element e-flexbox-base e-99c765b \" data-id=\"94f0146\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"94f0146\" data-e-type=\"e-flexbox\" data-id=\"94f0146\">\n    \t\t<div class=\"elementor-element elementor-element-08b14c3 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"08b14c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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Have you ever considered the untapped potential of clients who only book a cut and blow-dry? Today, in the average salon, around 40% of clients do not choose technical colour services. Winning over this audience requires a [&hellip;]<\/p>\n","protected":false},"author":1271,"featured_media":0,"parent":212204,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-212464","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STRAIGHT HAIR | Professional By Fama<\/title>\n<meta name=\"description\" content=\"Sleek hair, volume, and mirror-like shine. 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