{"id":211685,"date":"2026-07-10T01:24:19","date_gmt":"2026-07-09T23:24:19","guid":{"rendered":"https:\/\/www.professionalbyfama.com\/restyling\/?page_id=211685"},"modified":"2026-07-15T09:12:32","modified_gmt":"2026-07-15T07:12:32","slug":"brand","status":"publish","type":"page","link":"https:\/\/www.professionalbyfama.com\/en\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"211685\" class=\"elementor elementor-211685 elementor-203919\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52b4f617 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"52b4f617\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e9e681 elementor-widget__width-auto sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"29e9e681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d90b12 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"4d90b12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9497b sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3f9497b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64caca6 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"64caca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a7f36 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"21a7f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>mission &#8211; vision<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac1744 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"5ac1744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec32da4 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"ec32da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROFESSIONAL BY FAMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-b014f72 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"b014f72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8c0a6d e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"e8c0a6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03edef2 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"03edef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c152d elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"e4c152d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style>Forget the outdated rules of traditional haircare. For <strong>45 years<\/strong>, we have been creating targeted products, proudly rooted in our <strong>Made in Italy<\/strong> heritage, empowering hairstylists to celebrate individuality. We transform innovation into creative freedom, developing professional colors and formulas that allow personality, vision and character to shine through: solutions designed exclusively for those who see hair as a canvas and color as their chosen art form.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a576f89 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"a576f89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dfe266 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"7dfe266\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8502865 sc_height_small sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"8502865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-2900d0f e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"2900d0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14f5489 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"14f5489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633c8f6 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"633c8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c72f619 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"c72f619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b86360 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1b86360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elevating authenticity and unleashing creativity through color. Our vision is to become the boldest and most creative <strong>professional hair color<\/strong> brand on the market. We aim to be the ultimate symbol of modernity and empowerment for fearless stylists and their adventurous clients, transforming traditional <strong>hair color services<\/strong> into tools for pure and powerful self-expression. Forget boring. Here, creativity knows no limits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-2a9cdfa e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"2a9cdfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-81894dd e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"81894dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ad69a sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"84ad69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e5db3 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"22e5db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123a2c3 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"123a2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our mission is to inspire and empower people to express their <strong>unique identity<\/strong> and <strong>creativity<\/strong> through bold, vibrant shades. We challenge boundaries and break the traditional rules of the salon, providing innovative, high-quality products that are more than just color &#8211; they are true statements of personality. For us, color is not simply a service: it is a <strong>powerful form of art<\/strong> that allows stylists and their clients to show the world who they truly are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8fbbc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"e8fbbc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7b19a6 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"b7b19a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7acba1 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"b7acba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48fd882 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"48fd882\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c296a sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"17c296a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc4b33d elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"fc4b33d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca58fae sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ca58fae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-165734e sc_fly_static elementor-widget elementor-widget-image\" data-id=\"165734e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f.png\" class=\"attachment-full size-full wp-image-210183\" alt=\"\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f.png 2048w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-300x300.png 300w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-1024x1024.png 1024w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-150x150.png 150w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-768x768.png 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-1536x1536.png 1536w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-370x370.png 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-120x120.png 120w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-840x840.png 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-410x410.png 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260702_152912_679f2e55-7e36-4fcf-b951-04bf8d93c66f-600x600.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c05aec6 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c05aec6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c514ec elementor-widget__width-auto sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"6c514ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h2 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default\"\n\t\t\t><span class=\"sc_item_title_text\">Our Story<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7630ccb sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"7630ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce0543 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"dce0543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Since 1981, our color has been created for those who refuse to be defined by the limits of tradition. Years of working side by side with colorists and hairstylists have shaped a company where <strong>research, innovation and education<\/strong> thrive under one roof. Since 2001, our production hub and Academy have been the place where technique evolves and creativity discovers new possibilities for expression.<\/p><div><p>Our growth is also driven by <strong>industrial innovation<\/strong>: we continuously invest in new machinery and manufacturing processes to create increasingly high-performing products.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2000aef sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"2000aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37c332 sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"f37c332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_item_title_style_default sc_item_title_tag\"\n\t\t\t><span class=\"sc_item_title_text\">The Future<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57daf2 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"d57daf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10f108 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f10f108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 2019, a new strategic and managerial vision accelerated our global evolution, combining the technical excellence of <strong>Professional By Fama<\/strong> with the contemporary, bold and inclusive spirit of <strong>WondHer<\/strong>. Today, we continue to forge new paths in the market, bringing together <strong>outstanding professional performance<\/strong> and <strong>real sustainability<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbbf9b8 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"bbbf9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71fb0da elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"71fb0da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4294736 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"4294736\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8769ab6 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"8769ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f7246 sc_fly_static elementor-widget elementor-widget-trx_sc_skills\" data-id=\"f1f7246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_skills.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_skills sc_skills_counter_extra sc_skills_counter_style_counter sc_align_center\"\n\t\t\t\tdata-type=\"counter\" ><div class=\"sc_skills_columns sc_item_columns trx_addons_columns_wrap columns_padding_bottom columns_in_single_row\"><div class=\"sc_skills_column trx_addons_column-1_4 trx_addons_column-1_2-mobile\"><div class=\"sc_skills_item_wrap sc_skills_item_icon_position_top\"><div class=\"sc_skills_item_title\">SALONS SERVED<\/div><div class=\"sc_skills_item\"><div class=\"sc_skills_total\" data-start=\"0\" data-stop=\"30\" data-step=\"0.3\" data-max=\"400\" data-speed=\"15\" data-duration=\"1500\" data-ed=\",000\" data-style=\"counter\">0,000<\/div><\/div><\/div><\/div><div class=\"sc_skills_column trx_addons_column-1_4 trx_addons_column-1_2-mobile\"><div class=\"sc_skills_item_wrap sc_skills_item_icon_position_top\"><div class=\"sc_skills_item_title\">COUNTRIES WORLDWIDE<\/div><div class=\"sc_skills_item\"><div class=\"sc_skills_total\" data-start=\"0\" data-stop=\"50\" data-step=\"0.5\" data-max=\"400\" data-speed=\"15\" data-duration=\"1500\" data-ed=\"+\" data-style=\"counter\">0+<\/div><\/div><\/div><\/div><div class=\"sc_skills_column trx_addons_column-1_4 trx_addons_column-1_2-mobile\"><div class=\"sc_skills_item_wrap sc_skills_item_icon_position_top\"><div class=\"sc_skills_item_title\">NEW FORMULAS DEVELOPED EVERY YEAR<\/div><div class=\"sc_skills_item\"><div class=\"sc_skills_total\" data-start=\"0\" data-stop=\"200\" data-step=\"2\" data-max=\"400\" data-speed=\"15\" data-duration=\"1500\" data-ed=\"+\" data-style=\"counter\">0+<\/div><\/div><\/div><\/div><div class=\"sc_skills_column trx_addons_column-1_4 trx_addons_column-1_2-mobile\"><div class=\"sc_skills_item_wrap sc_skills_item_icon_position_top\"><div class=\"sc_skills_item_title\">Happy clients<\/div><div class=\"sc_skills_item\"><div class=\"sc_skills_total\" data-start=\"0\" data-stop=\"95\" data-step=\"0.95\" data-max=\"400\" data-speed=\"15\" data-duration=\"1500\" data-ed=\"% \ud83e\udd29\" data-style=\"counter\">0% \ud83e\udd29<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33989e8 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"33989e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1019b2d e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"1019b2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51274c6 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-child\" data-id=\"51274c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b50cc4e sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"b50cc4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888396a sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"888396a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need help?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5067b05 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"5067b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Contact us. Our team is here to support your salon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d11abdb e-con e-atomic-element e-flexbox-base e-d11abdb-0d24467 \" data-id=\"d11abdb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d11abdb\" data-e-type=\"e-flexbox\" data-id=\"d11abdb\">\n    <div class=\"e-con-with-custom-width elementor-element elementor-element-0f51f58 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"0f51f58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24603c8 elementor-widget__width-inherit sc_fly_static elementor-widget elementor-widget-image\" data-id=\"24603c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1448\" height=\"2560\" src=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-scaled.png\" class=\"attachment-full size-full wp-image-210447\" alt=\"\" srcset=\"https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-scaled.png 1448w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-170x300.png 170w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-579x1024.png 579w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-768x1358.png 768w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-869x1536.png 869w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-1158x2048.png 1158w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-370x654.png 370w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-840x1485.png 840w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-410x725.png 410w, https:\/\/www.professionalbyfama.com\/wp-content\/uploads\/2026\/07\/hf_20260703_131008_03ff7d3c-3dc7-488c-aa61-10fd76e71f07-600x1061.png 600w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-d2da68a e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"d2da68a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c781410 elementor-widget__width-initial eael-contact-form-7-button-align-left eael-contact-form-7-button-custom sc_fly_static elementor-widget elementor-widget-eael-contact-form-7\" data-id=\"c781410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-contact-form-7.default\">\n\t\t\t\t\t<div class=\"eael-contact-form-7-wrapper\">\n                <div class=\"eael-contact-form eael-contact-form-7 eael-contact-form-c781410 placeholder-show eael-contact-form-align-default\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3218-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"3218\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/211685#wpcf7-f3218-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3218\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3218-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-inline-wrapper\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-fluid\" id=\"your-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name and Surname *\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"wpcf7-inline-wrapper\">\n\t<p class=\"wpcf7-inline-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-city\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" id=\"your-city\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"City *\" value=\"\" type=\"text\" name=\"your-city\" \/><\/span>\n\t<\/p>\n\t<p class=\"wpcf7-inline-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-country\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" id=\"your-country\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Country *\" value=\"\" type=\"text\" name=\"your-country\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"wpcf7-inline-wrapper\">\n\t<p class=\"wpcf7-inline-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" id=\"your-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email *\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n\t<p class=\"wpcf7-inline-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" id=\"your-phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone Number *\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span>\n\t<\/p>\n<\/div>\n<p class=\"wpcf7-inline-field\"><label>Tell us something more about you*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-role\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required form-control\" id=\"your-role\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-role\"><option value=\"Private\">Private<\/option><option value=\"Salon Owner\">Salon Owner<\/option><option value=\"Distributor\">Distributor<\/option><\/select><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"8\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"your-message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Message*\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-202\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-202\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> * By sending your request, you confirm that you have read the <a href=\"http:\/\/www.professionalbyfama.com\/en\/cookie-policy\/\">privacy policy<\/a> and consent to the processing of data.<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"newsletter\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"newsletter\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> I consent to the use of the data entered for marketing communications\n<\/p>\n<p><em style=\"font-size:11px\">All * fields are required<\/em>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-accent btn-block\" type=\"submit\" value=\"Submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-19479a9 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"19479a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7aa047 sc_height_large sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"b7aa047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>brand mission &#8211; vision PROFESSIONAL BY FAMA Forget the outdated rules of traditional haircare. For 45 years, we have been creating targeted products, proudly rooted in our Made in Italy heritage, empowering hairstylists to celebrate individuality. We transform innovation into creative freedom, developing professional colors and formulas that allow personality, vision and character to shine [&hellip;]<\/p>\n","protected":false},"author":1271,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-211685","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand | Professional By Fama<\/title>\n<meta name=\"description\" content=\"Discover Professional by Fama: 45 years of Made in Italy excellence in professional hair color. 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