{"id":147599,"date":"2023-06-27T11:53:44","date_gmt":"2023-06-27T09:53:44","guid":{"rendered":"https:\/\/www.professionalbyfama.com\/?page_id=147599"},"modified":"2026-03-19T17:05:35","modified_gmt":"2026-03-19T16:05:35","slug":"homepage-2","status":"publish","type":"page","link":"https:\/\/www.professionalbyfama.com\/en\/","title":{"rendered":"Homepage"},"content":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; front_end_with_slider=&#8221;true&#8221; el_class=&#8221;home-video-slider home-video-slider&#8211;new&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_slider slider_interval=&#8221;0&#8243; slider_navspeed=&#8221;400&#8243; slider_dots_space=&#8221;yes&#8221; slider_dot_position=&#8221;right&#8221; 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subheading=&#8221;A precious oil, for anyone who wants flawless frizz control and a boost of nourishment, hydration and shine&#8221; el_class=&#8221;col-half-space&#8221;]WONDHER OIL[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_button border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.professionalbyfama.com%2Fen%2Ftreatment%2Fwondher-oil%2F|title:Repair&#8221;]Discover More[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;100&#8243; force_width_grid=&#8221;yes&#8221; back_image=&#8221;169704&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;inherit&#8221; back_position=&#8221;center bottom&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; back_size=&#8221;contain&#8221; limit_content=&#8221;&#8221; front_end_with_slider=&#8221;true&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; 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force_width_grid=&#8221;yes&#8221; back_image=&#8221;166112&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;inherit&#8221; back_position=&#8221;center bottom&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; back_size=&#8221;contain&#8221; limit_content=&#8221;&#8221; front_end_with_slider=&#8221;true&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-669015&#8243; text_size=&#8221;fontsize-155944&#8243; text_color=&#8221;color-xsdn&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; subheading=&#8221;THE MULTI-BENEFIT PERMANENT COLOR&#8221;]ABSOLUTE[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_button border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.professionalbyfama.com%2Fen%2Fcolor%2Fpermanent-color%2F|title:Repair&#8221;]Discover More[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;100&#8243; force_width_grid=&#8221;yes&#8221; back_image=&#8221;166118&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;inherit&#8221; back_position=&#8221;center bottom&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; back_size=&#8221;contain&#8221; limit_content=&#8221;&#8221; front_end_with_slider=&#8221;true&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-669015&#8243; text_size=&#8221;fontsize-155944&#8243; text_color=&#8221;color-xsdn&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; subheading=&#8221;THE COMPLETE BLEACHING AND LIGHTENING SYSTEM FOR<br \/>\nCREATE ANY TYPE OF BLOND&#8221;]BLONDHER[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_button border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.professionalbyfama.com%2Fen%2Fcolor%2Fnew-blondher-bleaching-system%2F|title:Repair&#8221;]Discover More[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;199045&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<style>\na {<br \/>    text-decoration: none;<br \/>    color: #464feb;<br \/>}<br \/>tr th, tr td {<br \/>    border: 1px solid #e6e6e6;<br \/>}<br \/>tr th {<br \/>    background-color: #f5f5f5;<br \/>}<br \/><\/style>\n<div>\n<p><strong>For 40 years, we have been coloring the world together with those who create beauty.<\/strong><br \/>\nAlways one step ahead, always beside professionals.<\/p>\n<p>Since 1981, we have lived and innovated in the world of professional hair color.<br \/>\nWe have grown alongside those who use hair as a canvas to express style, identity, and transformation.<br \/>\nQuality, creativity, and visible results are at the heart of everything we do.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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media_lightbox=&#8221;166077&#8243;][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_height=&#8221;fontheight-179065&#8243;]<\/p>\n<div>OUR ARCHETYPE:<\/div>\n<div>THE<\/div>\n<div>REBELLIOUS SOUL<\/div>\n<div>OF THE BRAND<\/div>\n<p>[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div>\n<p>We speak to modern hairstylists and to all those who want to express their ideas as true Rebel Creators.<\/p>\n<p>Through color, everyone can reflect their personality\u2014using hair as a powerful tool to challenge conventions and celebrate individuality.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;products-slider-row&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_index el_id=&#8221;index-769041&#8243; index_type=&#8221;carousel&#8221; loop=&#8221;size:10|order_by:title|post_type:page|by_id:182369,85608,83012&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;0&#8243; post_items=&#8221;media|featured|onpost|original,title,link|default|default_size|outline&#8221; page_items=&#8221;media|featured|onpost|original,title,spacer|two,link|default|default_size|Discover all products&#8221; carousel_height=&#8221;equal&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; 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Have you ever thought that in order to understand a woman\u2019s wish you need precise, technical and visual guidance? 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href=\"https:\/\/www.professionalbyfama.com\/en\/privacy-policy\/\">Privacy Policy<\/a><\/li>\n<li><i class=\"fa fa-arrow-right3\"><\/i><a href=\"https:\/\/www.professionalbyfama.com\/en\/gpsr-eu-2023-988-articolo-19-indirizzo-elettronico-della-persona-responsabile-in-ue\/\">GPSR &#8211; 988\/2023<\/a><\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-357766&#8243;]Stay tuned on the latest trends[\/vc_custom_heading]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f87545-o1\" lang=\"it-IT\" dir=\"ltr\" 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