The Soul Of Bleaching

WEBINAR

WHEN September 2021
TEACHERS PBF Technical Colorist + assistants (from 15 participants)
WORK TOOLS 1 training head, products and tools
DATE AND TIME Up to 3 hours
PARTICIPANTS At least 15 participants
PLACE Distributor headquarters or salon

SEMINAR

WHEN September 2021
TEACHERS PBF Technical Colorist + assistants
WORK TOOLS 1 training head, products and tools
DATE AND TIME 1 day (from 10am to 4pm)
PARTICIPANTS At least 8-15 participants
PLACE Distributor headquarters and PBF Academy

GOAL

Enrich the service menu for the “Blonde” segment with the innovative PBF bleaching system, the best freehand lightening techniques and the most effective products to take care of all types of blondes, even at home.

METHOD

10 – 15 - 20 minutes: 3 freehand bleaching services, surprising for the speed of execution, exclusively studied on the innovative PBF bleaching technology.
New Bleaching Concept: how to optimize the lightening services: platinum effects and extraordinary hair with just one product.

VALUE

Acquire a new method that provides a simpler and faster application model. The only tool to use? Your hands.

DEDICATED TO

Experienced colorists who want to update and enhance their balayage service portfolio. Also dedicated to less experienced colorists who want to learn shading techniques in the shortest time possible.