Color Fast And Beauty

WEBINAR

WHEN September 2021
TEACHERS PBF Technical Colorist + assistants (from 15 participants)
WORK TOOLS Zoom connection, video tutorial
DATE AND TIME Up to 2 ore
PARTICIPANTS At least 8 participants
PLACE Distributor headquarters or salon

SEMINAR

WHEN September 2021
TEACHERS PBF Technical Colorist + assistants
WORK TOOLS 1 blonde training head, products and tools
DATE AND TIME 1 day (from 10am to 4pm)
PARTICIPANTS At least 8-15 participants
PLACE Distributor headquarters or PBF Academy

GOAL

Realize 5 different services with the new PBF direct colors: a multifunctional color system, to ensure every color service greater success. The Colorist is the reference point for customers in the salon.

METHOD

2 High Color Density services: through the new PBF direct color technology it is possible to create up to two different Double Chrome services for a depth and brightness never seen before.
3 Bright Light services: approaching the customer to the color service has never been easier. With the Light Blonde, Bright Brown and Bright Red services, each customer can experience the thrill of new reflections without the risk of regrowth, excessive duration and unwanted effects.
• New Light Dimension: change, renew and try new reflections, both on natural hair and on colored hair.

VALUE

A new way of coloring that allows all salon customers to approach the color service, offering specific services for
every need.

DEDICATED TO

Salon owner/Salon staff.